PepsiCo is supporting independent businesses this summer by offering ten entrants the chance to win up to £2,000 in its latest giveaway. A first for PepsiCo, the giveaway will be open to both independent away-from-home operators and independent retailers. To enter, operators or retailers must simply purchase three cases of any qualifying product* in a single transaction from a participating wholesaler and text to win, by 31 August.
Out-of-home snacking continues to be a key snacking occasion within the Savoury Snacks Category, with 19 per cent (+5pp) share . Summer provides a significant opportunity for retailers and independent businesses to capitalise on this and encourage incremental spend.
With the giveaway including RRP price-marked-packs, PepsiCo is helping retailers to tap into demand for the pack format at a time when consumers are after reassurance. RRP price-marked-packs also continue to play a strong role within savoury snacking. Sharing RRP PMPs account for 42 per cent of salty snacks value sales in the Crisps, Snacks and Nuts segment and continue to grow at +20.1 per cent vs. previous year , demonstrating just how important RRP PMPs remain.
“The start of summer means more consumers visiting convenience stores and independent outlets, to prepare for a barbecue, grab a quick snack, or spend time with friends and family," said Mike Chapman, Head of Wholesale at PepsiCo. "At PepsiCo, we wanted to support our independent away-from-home and retailer colleague s through one of the busiest times of the year with our latest giveaway, helping them to invest in their outlets so that they can continue serving their communities.”
*Qualifying Products
All 32.5g x 32 Walkers, all 45g x 32 Walkers, all Walkers Max 50g, all Walkers Baked 37.5g, all Doritos 40g x 32 & 48g x 24, PopWorks 28g x 18, PopWorks Sweet & Salty 85g, PopWorks Sour Cream & Onion 85g, PopWorks Sweet BBQ 85g, all Walkers snacks single serve and grab, all Snack A Jacks 23g x 24, all £1.25 PMP.
Terms and conditions
Open to Independent Businesses Owners only. UK 18+. Opens 00:00 29.6.23, closes 23:59 31.8.23. Purchase necessary of any 3 cases of a qualifying product* in a single transaction during the Promotional Period from any participating wholesaler. Retain invoice/receipt. Max 8 entries per business. First 5 x winners randomly drawn each receive £2,000. The next 5 x winners randomly drawn each receive £1,000 (10 winners in total). All prizes paid by cheque or BACS into Business owner’s bank account. Max 1 prize per Business. Full terms at Prizeology.com/sunshine. Promoter: Walkers Snacks Limited.
