Leading manufacturer Pets Choice Ltd said it has agreed to purchase a number of brands from PetLife International Ltd, as it looks to strengthen its product portfolio in the premium sector.
The brands include Otodex, FormulaH, Conficlean2, Welpi and Cimicat, joining Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and Hownd.
Pets Choice, which supplies partners in the grocery, independent retail, e-commerce, pet speciality and veterinary sectors, will take over the sales of the new brands from 1 November.
“This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumization,” Tony Raeburn, chief executive of Pets Choice, commented.
“We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
James Hancock, chief executive of Petlife International, added: “I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”
