Leading pet food manufacturer Pets Choice Ltd has agreed to purchase Pettex Ltd, effective 6 April, which incorporates the whole of their Cat Litter and Small Animal business.
The latest acquisition by Pets Choice follows the purchase of Vet’s Kitchen and a number of brands from PetLife International last year.
The Pettex owners will be retaining the Reptile and Aquatic business which will be trading as a separate entity going forwards under Pettex Aquatics Ltd.
The Pettex cat litter brands will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin, Felight, Tastybone and B-Calm.
“This is a fantastic acquisition for Pets Choice as Pettex Cat Litter has a very strong following in the traditional Pet Trade and fits nicely alongside our Felight cat litter brand,” Tony Raeburn, Pets Choice chief executive, said.
“Our two companies and families have been close friends for many years and I would like to thank the owners for trusting us with their Pettex brand.”
The acquisition will also mean customers and listings alike will benefit from Pets Choice’s distribution network, making Pettex Cat Litter and Small Animal products more accessible to all.
Pets Choice supplies retailers in the grocery, independent, pet speciality and e-commerce sectors with products in a variety of formats.
“As a third generation family business originally established in 1959 we are proud to have developed the Pettex cat litter brand but feel this is now the right time to hand over the reins to Tony and the Pets Choice team to take us onto the next level,” Steve Bolton, Pettex managing director, commented.
“This will also enable myself to work with our great team and to expand our growing Reptile and Aquatic business which we will be continuing to develop as Pettex Aquatics Ltd.”
