Pets Choice surpasses £100m turnover milestone

Pets Choice, a leading pet food, healthcare and accessories manufacturer, has today announced a record financial year, surpassing the £100 million turnover milestone for 2023.

The North-West based company, which is behind brands including Webbox, Bob Martin, Felight and TastyBone, reported a revenue increase from £95 million to £109.7 million for the year ending 31^st December 2023.

This growth is largely attributed to Pets Choice’s strategic brand acquisitions, including the plant-based pet care brand HOWND and premium pet food brand Vet’s Kitchen, enhancing its presence in the premium pet care sector.

Additionally, new product development, innovation and improved distribution across its core brands has contributed significantly to the company’s performance.

With a strong emphasis on innovation and a commitment to meeting the evolving needs of pet owners, Pets Choice remains well-positioned to further strengthen its market presence in the years ahead.

Tony Raeburn, CEO at Pets Choice, said, “We have come a long way in the last few years and to pass through £100m revenues is a milestone for the business.

“However, like any good privately owned business we are re-investing massively into both our brands and infrastructure so that we can continue to drive growth and job security, and we look forward to the future.”