Philip Morris Limited appoints Iain Levy as new Head of Field Force

Philip Morris Limited (PML), the affiliate of Philip Morris International (PMI) in the UK and Ireland, has appointed Iain Levy to the role of Head of Field Force.

As the new Head of Field Force, he will be working directly with PML’s customers in the convenience and vape channels, developing a pipeline of dedicated retail activations that support the channels consumer needs, particularly in the face of the upcoming Tobacco and Vapes legislation.

Iain began his journey at PML as a Regional Area Manager in 2014 and most recently National Vape Manager. His expertise saw him rise to the position of Commercial Manager for Ireland, before moving back to the UK, where he successfully expanded the market’s multi-category portfolio of smoke-free alternatives, replacing cigarettes with breakthrough alternatives, like IQOS, the UK’s number one heat-not-burn system.

Prior to PML, Iain held senior positions at Coca-Cola Enterprises, Allied Bakeries and Brakes Group. His background in commercial operations makes him well-equipped to drive engagement with trade partners, providing multi-category leadership for retailers embracing the smoke-free future during this critical period for the sector.

Iain assumes the role from Cem Uzundal, who was recently appointed to the position of Head of Commercial Operations EU Region, at PMI.

“The convenience channel has always been close to my heart," said Levy. "As Head of Field Force, driving on-the-ground support and success for retailers will be a vital component in ensuring a strong commercial path for businesses nationally, as well as driving new commercial avenues across our multi-category smoke-free portfolio.

“We remain committed to our valued retail partners and aim to provide guidance as they seek to evolve their smoke-free offering through this period of increasing regulation.”

With upcoming regulatory changes – the disposable vape ban and Tobacco and Vapes Bill – this year marks a pivotal moment for the category. Iain’s appointment reinforces PMI’s commitment to providing hands-on support to retailers, ensuring they remain equipped to meet consumer demand and drive sustainable growth in a rapidly shifting market.