Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its TEREA range with the launch of TEREA Silver, available now in grocery, convenience and wholesale channels.
TEREA Silver is the newest addition to the TEREA portfolio, a range of tobacco sticks designed exclusively for use with the IQOS Iluma heat-not-burn device.
The new variant offers a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs. TEREA Silver will complement retailers’ stock ranges, offering more choice for adult IQOS Iluma users that prefer the Amber, Sienna and Russet variants.
The addition of TEREA Silver expands the full TEREA flavour range to 16, including six capsule-based TEREA Pearls flavours.
Available across all indirect retail channels, retailers can benefit from profit-on-return (POR) offers on TEREA Silver, which are used exclusively with IQOS Iluma.
“The launch of new TEREA Silver is a further step forward on our mission to support adult smokers in making the switch away from smoking cigarettes, said Anthony Loinsard, Head of IQOS, UK and Ireland at PML.
“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes. By expanding the range, retailers also have more opportunity to offer their customers real tobacco satisfaction that can help them stay away from cigarettes for good.”
IQOS Iluma and TEREA are part of PMI’s expanding portfolio of smoke-free products available in the UK, including ZYN, the world’s No.1 nicotine pouch brand, nicotine pouches and VEEV ONE, the latest innovation in PMI’s VEEV E-Vapor range.
