Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

The range is retailed at £9.99 for a 1 kg bulk bag filled with pick and mix based on different themes, including a selection of fizzy, gummy, jelly, chocolate and foam sweets.

The bags are perfect for parties and special occasions, creating sweetie jars at home and topping up pick and mix stands in stores.

The Pick n Mix Station Space Bag is a mix of white chocolate stars, peach rings, stars and space-shaped gummy sweets.

The Blue Mix Bag contains a variety of blue-coloured tongue painters, raspberry liquorice slices, blue raspberry slices and bubblegum mushrooms, whereas the Red Mix Bag contains fizzy watermelon slices, giant strawberries, gummy teeth and strawberry kisses.

Chocolate lovers will enjoy the Choco Mix Bag which includes a mix of milk, white and strawberry chocolate flavour candy with candy topping.

The Scary Mix is perfect for young sweet lovers and theme parties, packed full of spooktacular sour fruit flavour jelly sweets, including skulls, worms, teeth and fangs.

Other mixes include the Fizzy Mix filled with fruit and cola flavour sour sweets, the Bottle Mix including popular bottle-shaped sweets and the Jelly Mix packed with fruity jelly and foam sweets.

“We’re very excited to reveal our new Pick n Mix Station brand to our retail customers,” Kathryn Hague, head of Marketing at Hancocks, said.

“The brand was created to fulfil a value proposition that celebrates our vast range of bulk confectionery.

“The 1 kg value pick and mix bulk bags are perfect for topping up pick-and-mix stations, adding sweets to party snack tables, or filling jars and tins with irresistible treats.

“With bulk bags trending on Tiktok, retailers can also sell these treats by the bag.

“Stocking up on the Pick n Mix Station bags will give retailers an opportunity to offer customers their favourite pick and mix treats at a low price point.”