Skip to content
Search
AI Powered
Latest Stories

Pip & Nut partners with Crosstown to create limited edition

Pip & Nut partners with Crosstown to create limited edition

Pip & Nut has confirmed the launch of an exciting new Limited Edition flavour, Cinnamon Scroll Almond Butter. Created in collaboration with Crosstown, the new nut butter is inspired by the brand’s best-selling breakfast classic, The Cinnamon Scroll doughnut.

Available from 30th March it will be rolling out with independents nationwide and the Pip & Nut website (www.pipandnut.com, RRP: £3.25 / 170g).


Bringing morning indulgence to the breakfast table, Pip & Nut has taken their award-winning Almond Butter and combined it with flavours of Zanzibari cinnamon and hand-picked Tongan vanilla. The result is a delicious doughnut-inspired nut butter that is vegan friendly and gluten free. As with the rest of the Pip & Nut product range, it’s made using specially selected nuts and, as always, is free from palm oil.

In turn, Crosstown has created an Almond Butter Cinnamon Scroll Doughnut, inspired by Pip & Nut's almond butter. Packed with silky smooth almond butter custard and topped with an almond butter glaze and roasted almond nib crumble the doughnut is vegan friendly and available for nationwide delivery (£4.50).

Pip & Nut Founder Pippa Murray says "I love the Crosstown brand and ethos, so I'm thrilled that we've been able to create this limited edition almond butter and doughnut together. The notes of cinnamon and vanilla blend so well with our almond butter. Crosstown shares our values for sourcing the finest natural ingredients, and you can really taste the difference. I can't wait to hear what our fans think of our first brand collaboration."

Both brands are devoted to producing premium products, using high quality ingredients delivering real honest flavours. Renowned for crafting their award-winning doughnuts using the finest ingredients from around the world, Crosstown use hand-pollinated and hand-picked vanilla from Tonga, now featured in the nut butter collaboration with Pip & Nut.

Pip & Nut Limited Edition Cinnamon Scroll Almond Butter is available from 30th March until the end of the year. RRP. £3.25 / 170g.

The limited edition Almond Butter Cinnamon Scroll and Cinnamon Scroll Almond Butter will be available to order at: https://www.crosstown.co.uk/crosstown-x-pip-and-nut/.

More for you

Pep & Lekker functional crackers

Pep & Lekker functional crackers

Pep & Lekker introduces functional crackers to savoury biscuit fixture

February sees the re-emergence of Pep & Lekker within the plant-based fixture, no longer as a tasty, pocket-sized savoury nibble, but as a functional cracker that once again supports improved gut health and a wholesome gluten-free agenda, made to an ambitious allergy-free recipe using 12 plant varieties made from the whole six plant groups spectrum.

Historically, savoury crackers have been the unsung heroes of the lunchbox or cheeseboard, paying the role of humble sidekick to whatever cheeses, chutneys or pickles might be on display.

Keep ReadingShow less
Nestlé 2025 Easter chocolate range featuring new treats like Milkybar Raspberry Ripple Ice Cream

Nestlé Confectionery Easter 2025 line up

Nestlé Confectionery reveals Easter 2025 range

Nestlé Confectionery has unveiled its 2025 Easter range, comprising new treats and popular classics.

New for 2025: Milkybar Raspberry Ripple Ice Cream Giant Egg, Aero Melts Neapolitan Ice Cream Giant Egg, KitKat Chunky Chocolate Brownie Crunch Incredible Egg, KitKat Mini Eggs Sharing Bag and Rowntree’s Jellytastic Mini Egg Bar.

Keep ReadingShow less
Alpen in mission to 'revitalise' muesli category

Alpen in mission to 'revitalise' muesli category

Muesli brand Alpen is to breathe life into the Cereals category with the reveal of a new recipe and redesign across its iconic muesli range. Backed by a £2m value investment into its first major consumer campaign in four years, it marks a significant milestone for the brand with a complete refresh of its cereal range hitting shelves this January.

The relaunch comes hot off the success of Weetabix’s recent investments back into the category, which saw new and consistent growth for its core line of cereals, with attention now turning to delivering similar success for the company’s second biggest brand, Alpen.

Keep ReadingShow less
Cadbury Dairy Milk launches ‘Made To Share’ limited edition bars

Cadbury Dairy Milk launches ‘Made To Share’ limited edition bars

Cadburyis building on its spirit of generosity with the introduction of its Cadbury Dairy Milk Made to Share range. The twelve limited edition on-pack designs for its Cadbury Dairy Milk 180g and 95g PMP bars are all centred around appreciation for each other and encourage shoppers to pick up a bar to share with someone they care about.

The suite of limited-edition bars, which will be available from the end of January, have been created to help shoppers celebrate kindness and drive connection, providing an easy and light-hearted way to spread positivity and recognition for loved ones and life’s everyday tasks. With front-of-pack designs posing questions such as “Who Pays the Subscription?”, “Who Drove?” and “Who Cooked?” to determine who gets the biggest share of chocolate, the playful new riffs on the iconic Cadbury Dairy Milk bars add a novelty to the sharing occasion and create a tongue-in-cheek and collectable gifting opportunity.

Keep ReadingShow less
GNAW trials 100% recyclable paper wrappers for choc buttons

GNAW trials 100% recyclable paper wrappers for choc buttons

Artisanal chocolate producer Gnaw continues to pursue its ambitious sustainable agenda in 2025 with the introduction of new eco-friendly pouches for their iconic Chocolate Buttons.

The state-of-the-art EvoPak RCM is a 100 per cent recyclable paper wrapper, which unlike a majority of its so-called environmentally friendly paper wrapper peers contains no polyethylene, which means it can effortlessly be disposed of in kerbside bins or into bespoke paper recyclable collections.

Keep ReadingShow less