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Pip Organic rebrands Apple Fizz drink to appeal to tweens

Pip Organic rebrands Apple Fizz drink to appeal to tweens

Pip Organic has re-branded their Pip Organic Apple Fizz drink to appeal to tweens who are looking for a healthy yet grown up beverage.

Co-founders Patrick and Karen O’Flaherty created the product when their daughter (then aged 10) requested fizzy drinks whilst with her friends. Spotting a gap in the market, Patrick and Karen created the Pip Organic Apple Fizz – an option for tweens that parents can trust.


Made with a blend of juicy organic apples and sparkling water, the refreshing beverage also contains no hidden ingredients, no added sugar and is 1 of your 5 a day.

The new design has been given the go ahead from children in the age group who resonated with its bold yet playful design during market research. The new can has been launched into retailers and wholesalers last month and the brand said it will prove to be an eye-catching option to stack on shelves to appeal to this specific age group.

Alongside the Pip Organic Apple Fizz, retailers can find 100% organic drinks and snacks such as the newly rebranded Rainbow Lollies and the newly released dried fruit snack – Pipsticks. Pip Organic is certified organic by Soil Association.