Skip to content
Search
AI Powered
Latest Stories

pladis cheers UK shoppers with return of classic catchy BN jingle

pladis cheers UK shoppers with return of classic catchy BN jingle

Global snacks giant pladis is reviving the iconic McVitie's BN theme tune in a new cross-channel campaign, in a bid to propel the popularity of the nostalgic biscuit.

The return of the beloved biscuit brand's nostalgic theme tune supports the wider McVitie’s BN partnership with Spread A Smile – a charity bringing joy and laughter to seriously ill children in UK medical facilities and homes. Driven by shared values of spreading happiness, the partnership will be further leveraged via PR, social and in-store initiatives – including in-store radio, along with an ‘Every Pack Gives Back’ promotion which sees the brand donate £15,000 to Spread A Smile.


Live from this week, McVitie’s BN has hit the nation’s airwaves over a 4 week period with a series of adverts across leading UK radio stations – including Capital, Heart, Radio X, Smooth, Absolute Radio Network, Hits Radio, Kiss Network, and Magic Network. Featuring a fresh take on the brand's unforgettable jingle, the campaign will catapult awareness for the McVitie’s BN brand, and ‘Spread A Smile’ partnership, driving strong appeal among family shoppers.

‘Working with Spread A Smile, we’re proud to be bringing that characteristic McVitie’s BN smile to even more faces nationwide,” said Aslı Özen Turhan – Chief Marketing Officer at pladis UK&I. “And this latest phase in our partnership is no exception.

“By bringing back our signature theme tune, we’re tapping into Brits’ deep-rooted, nostalgic love for the brand. With the catchy jingle back on air, we’re confident we’ll have shoppers singing along down the supermarket aisles, ultimately reminding them to pause for a little moment of joy with our long-loved McVitie’s BN brand.”

Since McVitie's reintroduced the BN brand to shelves, it’s proven more popular than ever – having contributed over £4.3M worth of sales to the category in 2023 alone (+11.2 per cent YOY).

"McVitie’s BN has been one of our biggest success stories in recent years – so there’s no time like the present for retailers to stock up,” continues Aslı Özen Turhan. “In fact, this latest campaign will bring awareness for the brand to new heights – all at a time when retailers will be looking to update their snacking fixtures, ready for the back-to-school sales surge.

“Perfectly placed for this, our McVitie’s BN range is the ideal choice for shoppers looking for convenient and playful options for lunchtime treats and after-school indulgences."

The McVitie’s BN range – comprising classic, BN Towers, Mini snack packs, BN Happy Faces and McVitie’s BN Mini Rolls (RRPs: £1) – is available nationwide across convenience and wholesale.

More for you

Butterkist popcorn characters watching movie from red sofa in new TV ad campaign

Butterkist's new movie-themed ads hit UK streaming platforms

Butterkist strengthens movie association with new video-on-demand campaign

KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.

In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.

Keep ReadingShow less
Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less
A taste supreme zero alcohol beer by carlsberg britvic

Carlsberg Britvic 1664 Biere

Carlsberg Britvic launches 1664 Bière 0.0%

Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.

Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. 1664 Bière 0.0% will be available in 6x330ml sleek cans.

Keep ReadingShow less