Coca-Cola Europacific Partners Great Britain Ltd (CCEP) is building momentum behind Absolut Vodka & SPRITE following its launch earlier this year with its "Planned for the Unplanned" summer campaign.
Running now until August, the campaign is designed to keep Absolut Vodka and SPRITE front of mind with consumers this summer, both on-the-go and when socialising with family and friends.
The digitally-led marketing campaign includes PR, social media and influencer activity, and is expected to reach 70 per cent of the brand’s target audience (18–34-year-olds) highlighting that Absolut Vodka & SPRITE is convenient for unplanned occasions at home, in the garden or in the park having a picnic with friends.
Convenience retailers can request Absolut Vodka & SPRITE POS and digital assets from My.CCEP.com, including chiller shelf trays and eye catching clip strips to hang on shelf to deliver standout on the fixture and inspire unplanned purchases.
And to further support the campaign, Absolut Vodka and SPRITE is an official bar partner at Brighton Pride this August, alongside Jack Daniel’s & Coca Cola and Jack Daniel’s & Coca Cola Zero Sugar. The full range will be available to purchase across ten different on-site bars, reaching an audience of around 80,000 festival goers.
“70 per cent of alcohol ready-to drink (ARTD) options are consumed within two hours of purchase – so we’re confident that by tapping into the idea of ‘unplanned moments’ will resonate with shoppers, as we deliver a bar-quality serve in a convenient format," said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB, which manufactures and distributes Absolut Vodka & SPRITE in GB. "We therefore recommend that retailers ensure their ARTDS are stocked up in the chiller ready for consumption, after all ‘cold is sold’ when it comes to this category.”
Absolut Vodka & SPRITE ready-to-drink adheres to the responsible marketing practices of Pernod Ricard, The Coca-Cola Company and Coca-Cola Europacific Partners.
The government on Friday announced that they will introduce new Respect Orders as part of the Crime and Policing Bill.
The measure, a modernised version of the anti-social behaviour orders that were introduced by the last Labour Government, is aimed at the most serious offenders who plague town centres and neighbourhoods with anti-social behaviour.
The Respect Orders will give the police and local councils powers to ban persistent offenders from town centres or from drinking in public spots such as high streets and local parks. These will be piloted prior to national rollout to make sure they are as effective as possible.
Perpetrators can also be required to address the root cause of their behaviour by being mandated to undertake positive rehabilitation, such as attending drug or alcohol treatment services, or an anger management course to address the underlying causes of their behaviour.
Failure to comply with Respect Orders will be a criminal offence. Police will have the ability to immediately arrest anybody who is breaching their Respect Order.
“Antisocial behaviour chips away at communities’ sense of confidence and pride, undermines local businesses and can have a devastating impact on victims,” Yvette Cooper, home secretary, said.
“This cannot be allowed to continue. Respect Orders will give police and councils the powers they need to crack down on repeated anti-social behaviour, keeping our communities safe and ensuring repeat offenders face the consequences of their actions.”
As well as prison sentences of up to two years, criminal courts will also be able to issue unlimited fines and community orders, such as unpaid work, and curfews as punishment for breaching a Respect Order.
Retail trade union Usdaw has welcomed the announcement, terming it as key step to tackling the epidemic of retail crime.
“After years of the Conservatives effectively decriminalising retail crime, leading to a more than doubling in shoplifting since the pandemic, we now have a government that is delivering on its promise to bring town centre crime under control,” Paddy Lillis, Usdaw general secretary, said.
“We very much welcome the announcement of new Respect Orders to tackle repeat offenders who terrorise shops and high streets, striking fear into the hearts of retail workers whenever they enter the store.”
Ecco+, another pre-Horizon IT system that was introduced to post masters between 1992 and 1999, was also likely to be faulty due to which hundreds of sub postmasters were prosecuted by the Post Office, a leading sub postmaster representative has said.
Speaking to Asian Trader today (22), Calum Greenhow – Chief Executive Officer at National Federation of Sub Postmasters (NFSP) stated that Ecco+ system that was introduced between 1992 and 1999 also created problems for sub post masters.
Greenhow said, "Apart from Capture that came in pre-Horizon time, there was another one called Ecco+ that was in operation between 1992 to 1999. Within that period, (I have learned just in the last few days) post office brought about 334 prosecutions over an eight-year period."
He added, "We have heard so much about Post Office carrying out prosecutions during the Horizon. The fact is, they carried out prosecutions prior to Horizon as well, to near enough the same number and to the same degree. So we're talking about a prosecution regime over a 32-year period, not a 25-year period. Their attitude against sub postmasters and their own staff has been prevalent for well over 30 years," he said.
The NFSP last month wrote to the minister in charge of the Post Office requesting a review of problems experienced by users of Ecco+. With Ecco+, there were fewer prosecutions based on the systems reporting shortfalls, but instead, some users “were either dismissed or forced to resign, leading to severe financial consequences”.
A Department for Business and Trade spokesperson said, “The possible issues relating to Ecco+ have been brought to our attention following the independent investigation into Capture. The Department is looking into the issue.”
Last month, on being asked by Computer Weekly for details on the Ecco+ systems, Post Office said, “We don’t have the information you’ve asked for about Ecco+ to hand, and so if you would like to pursue this, we would recommend you submit a freedom of information request given that the subject matter dates back some 30 years and that is the most appropriate route to conduct searches.”
Ecco+ is the second pre-Horizon system that has come under scanner. Earlier this year, an independent forensic analysis, commissioned by the government in May, reported that IT system Capture had bugs and glitches and there was a reasonable likelihood it had caused cash shortfalls too.
According to latest reports, at least eight convictions predating the Horizon Post Office scandal are being looked at by Criminal Cases Review Commission (CCRC) investigating potential miscarriages of justice after being affected by Capture software.
Lord Beamish, the former Labour MP Kevan Jones, has been supporting victims and is calling for the government to extend current legislation to automatically quash convictions.
"The government are going to have to take this seriously," he said. "We can't have a situation where we have a two-tier system where people get exonerated from Horizon and the Capture cases are either forgotten or have to go through a very lengthy legal process to get their names cleared."
Lord Zameer Choudrey CBE SI Pk, Chief Executive of Bestway Group, and Dawood Pervez, Managing Director of Bestway Wholesale, presented a cheque for £100,000 to The Duke of Edinburgh’s Award (DofE) at Bestway Group’s Head Office in Park Royal, London last week.
This significant contribution reflects Bestway's ongoing commitment to supporting impactful charitable initiatives that make a difference to the lives of young people across the UK. The presentation was attended by Ruth Marvel OBE, Chief Executive Officer, Laura Puddefoot-Knaggs, Head of Philanthropy and Clare Harris, Senior Relationships Manager from The Duke of Edinburgh’s Award, and Bestway Board of Directors, including Sir Anwar Pervez OBE H Pk, Chairman Bestway Group.
The £100,000 being donated to The Duke of Edinburgh’s Award was raised through Bestway’s annual Ascot Charity Race Day held in June this year (2024), which was attended by over 750 of Bestway’s key business contacts, supplier partners, colleagues, press and the charity. Each year the company hosts a charity race day at Ascot to raise funds for charity, an event that celebrated 31 years this year.
The Charity Race Day is one of Bestway Wholesale’s largest corporate events in the calendar, supported by supplier partners for over 30 years. Over 27 charities have benefited from funds raised through the event since it began in 1994, including The Duke of Edinburgh’s Award, widely recognised as the world’s leading youth achievement award.
Lord Choudrey explained why the business has chosen The Duke of Edinburgh’s Award as its charity partner this year:
“Charity is at the core of what we do at Bestway, and our annual Charity Race Day cements the ongoing work to such great organisations such as The Duke of Edinburgh’s Award by our family.
“We have worked with The Duke of Edinburgh’s Award for over 30 years and take great pride in the Gold Partner status we hold. During this time we have experienced first-hand the incredible work the charity does in preparing our young people for the future in whatever role they undertake.
“The Duke of Edinburgh’s Award inspires and empowers young people, supporting them as they learn new skills, overcome obstacles, whilst helping them build confidence and resilience. This charity ties in with our other efforts to recognise the importance of supporting initiatives that invest in the future of our youth.”
Bestway Foundation was established by Sir Anwar Pervez in 1987, as the charitable arm of the Bestway Group, with a philosophy to support less fortunate people through the advancement of education and healthcare. Since inception Bestway Foundation has donated more than £35m to charitable causes, including donations to charities, hospitals and schools as well as the funding of university scholarships. Bestway Group has donated more than £15 million to the Bestway Foundation in the UK.
Dawood Pervez, Managing Director of Bestway Wholesale, said: “We are delighted to support the work of The Duke of Edinburgh’s Award which has seen participation in the Award grow every year since inception. Millions of young people from across the UK in schools, community groups, young offender institutions and workplaces have had the opportunity to build resilience and gain lifelong belief in themselves through the DofE.
“Understanding that our donation will help young people to challenge themselves to attain standards of achievement and endeavour in a wide variety of active interests – to serve their communities, experience adventure and to develop and learn outside the classroom, really aligns with the values of The Bestway Foundation.”
“The Annual Ascot Charity Race Day is just one of the ways that Bestway Foundation gives back, and we are incredibly grateful to our supplier partners and colleagues for supporting this annual event and donating generously to ticket purchases, the Charity Auction and other fundraising activities.”
Alex McDowell, DofE Fundraising Director, commented on the donation:
“We are delighted to receive this incredibly generous donation to support the DofE’s vital work. The money raised will support the charity’s Resilience Fund which offers free DofE places, bursaries or additional support for marginalised young people facing barriers to participation including financial constraints, additional needs or caring responsibilities.
“The DofE equips young people with the skills, confidence, and self-belief to help them take on today’s toughest challenges. We want to ensure every young person has the chance to take part, no matter who they are or where they live. This generous donation will enable us to continue reaching more young people with a life-changing DofE.”
The Lord Choudrey concluded:
“Charity is at the core of what we do here at Bestway – we are extremely dedicated to our social responsibility and incredibly committed to giving back to the communities within which we operate.”
As we head into the busiest time of the year for the grocery industry, GroceryAid is urging people to reach out to them if they find themselves struggling.
The charity helps grocery workers and their families through difficult times and offers a range of financial, emotional and practical support. This includes support for people facing stress, anxiety, low mood or loneliness, as well as debt advice and impartial financial support through GroceryAid’s online financial hub.
“The festive period is a golden time for the sector but of course, along with an increase in trade comes an increase in pressure," said GroceryAid CEO Kieran Hemsworth. "Across the industry, workers are stepping up the pace to keep shelves stocked and customers happy. We know this can sometimes lead to feeling overwhelmed, especially when everything else, from social engagements to family responsibilities are also at full throttle.
“This is a reminder that if you’re struggling this year, we are here for you.”
GroceryAid’s free confidential Helpline is available 24/7, 365 a year and is answered by trained counsellors – even on Christmas Day. Call 08088 021 122 or visit groceryaid.org.uk/get-help
Leading wholesale buying and marketing group Sugro UK has collaborated with Britvic Soft Drinks, a global organisation with 39 much-loved brands sold in over 100 countries, to launch a groundbreaking Fast Food Sample Box.
The sample box is specifically designed for ICS UK LTD customers, giving them a unique opportunity to sample and experience new Fast Food soft drinks offerings firsthand.
The new Fast Food Sample Box offers ICS customers an exclusive opportunity to explore a curated selection of Britvic's best-selling and new product offerings that drives incremental sales. This trial initiative is designed to provide Fast Food retailers with a hands-on experience of market-leading products, helping them identify key opportunities for growth in the Fast-Food soft drinks categories.
Sugro UK's Fast Food Sample Box represents a pioneering approach to boosting customer engagement, providing tailored solutions that meet the evolving demands of today’s consumers. This initiative is the first of its kind in the sector, giving ICS customers exclusive access to products that are proven to drive sales and offering them a competitive edge in their local markets.
Alice Graham, GB Head of Dining Route to Market Wholesale, "We are delighted to collaborate with both Sugro and ICS with this initiative. The fast-food market has seen double digit growth over the last few years and the growth is set to continue. This initiative with ICS, a leader in fast food wholesale, underscores our commitment to supporting the growth of Britvic brands and advancing our partnerships with fast food establishments.”
Sid Musa, Manager at ICS (UK) added, “At ICS UK LTD, we are thrilled to partner with Sugro UK and Britvic on this industry-first initiative. The Fast-Food Sample Box gives our fast-food customers a unique opportunity to experience top-tier products firsthand, empowering them to make informed decisions that can truly elevate their offerings. We’re confident this exclusive initiative will help our customers stay competitive and drive growth in an ever-evolving market.”
Yulia Petitt, Head of Commercial and Marketing at Sugro UK commented: “We are incredibly excited about the partnership with Britvic delivered with excellence by our member – ICS Ltd. Fast Food sector is a big part of the group commercial strategy, so we see it as a huge opportunity for the group.”
Sugro UK is proudly owned by its 90 plus independent wholesale members, with a combined turnover of over £2.5 billion. The group was recently voted number one across all buying groups in the recent Advantage Group Survey.