Dairy alternatives brand Plenish is expanding its range with the launch of Plenish Enriched Oat M*lk – a fortified oat drink that delivers essential vitamins and minerals without compromising on ingredient transparency.
Available to independents from the end of this month (RRP £2.25), Plenish Enriched Oat M*lk is the UK’s only clean-label fortified dairy alternative with added calcium, vitamin D, B12, riboflavin, and iodine. It provides 30 per cent of daily calcium needs per 100ml – double that of other fortified plant-based drinks in the UK – while remaining free from oils and additives.
The launch responds to the growing demand for fortified nutrition in the dairy alternatives category (currently valued at £364 million), and highlights the role of added micronutrients in creating a nutritionally balanced plant-based alternative.
Each 250ml serving of Plenish Enriched Oat M*lk provides over 35 per cent of daily vitamin D needs – a key nutrient, when one in six UK adults fall below government recommendations. Vitamin D also enhances calcium absorption, supporting bone health and immunity. Plenish Enriched uses a base of just three ingredients (oats, water and salt) and is fortified with not only calcium, vitamins D, Riboflavin, and B12 and iodine, but also offers a source of fibre with no added sugar.
The launch of the new product is part of Plenish’s upgraded M*lks offering, which also includes the reformulation of the brand’s original Oat M*lk now with a new, creamy recipe.
“At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients,” said Russell Goldman, Managing Director, Breakthrough Brands, at Carlsberg Britvic.
“Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health.
“As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs. By prioritising taste, quality, and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”
