Ploom X Advanced named ‘Product of the Year’

JTI (Japan Tobacco International) UK has today revealed that its Ploom X Advanced device has been named the best product available in the highly competitive Heated Tobacco category at the Product of The Year Awards 2024.

Product of the Year is the UK’s largest consumer survey of product innovation. Every year over 10,000 shoppers vote to crown the winning products in each category, giving retailers a true picture of what real customers think about the products they stock.

Launched in September 2023, the Ploom X Advanced is the latest heated tobacco device from JTI featuring an optimised HeatFlow system, with higher vapour volume during initial puffs offering an enhanced user experience, and faster charging, now taking less than 90 minutes to achieve a full charge for added convenience.

With 86% of shoppers more likely to buy a product that has won, retailers who stock Product of the Year winners can increase their sales. In only a few short months after launch, Ploom X Advanced has come top in the highly competitive category, proving the device’s improved features are addressing consumer’s needs.

Mark McGuinness

“Just a few months after the launch, we are thrilled that Ploom X Advanced has come out on top in the Product of the Year awards 2024," said Mark McGuinness, Marketing Director at JTI UK. "In response to consumer feedback, we made some positive changes when we launched Ploom X Advanced, and the brand has gone from strength to strength with device sales doubling and EVO tobacco stick sales tripling year on year.

"With the Heated Tobacco category continuing to grow at a rapid rate, this award shows not only the success of our product, but the clear consumer interest in the category and Ploom.”

With the category currently worth £105 million in traditional retail and growing 20.5 per cent YOY, Heated Tobacco offers a huge opportunity for retailers.

Demand for lower-priced tobacco alternatives shows no signs of slowing, and the competitively priced Ploom X Advanced bundle offers excellent value for money within the Heated Tobacco category. As well as being more cost-effective for consumers, Heated Tobacco sticks also offer higher margins to retailers when sold at RRP.

The Ploom X Advanced is available in the bundle format in select wholesale depots within the Greater London area.

The bundle contains 1 Ploom X Advanced device and 2 packs of EVO tobacco sticks for RRP £19. The device is used exclusively with EVO tobacco sticks (RRP £4.50) which are available to London retailers within the M25.