PML expands TEREA range for IQOS with two blends for Pearls

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its TEREA Pearls capsule range with the launch of two new dual-flavour variants; Riviera Pearl and Provence Pearl.

Featuring innovative capsule technology, the TEREA Pearls range enable users to switch seamlessly from a traditional tobacco blend to a unique flavour with a single click. This enhancement elevates flavour delivery, offering an enriched experience for users of its IQOS ILUMA heat-not-burn device.

The latest duo adds two new flavours to the portfolio, bringing the full TEREA flavour range to fifteen, meeting the top taste preferences of legal-aged nicotine users in the UK:

• NEW Riviera Pearl: Raspberry Rose (on a click)
• NEW Provence Pearl: Grape with Menthol (on a click)
• Abora Pearl: Strawberry and Basil (on a click)
• Amelia Pearl: Watermelon with Menthol (on a click)
• Starling Pearl: Green Apple with Menthol (on a click)
• Twilight Pearl: Blueberry with Menthol (on a click)

The TEREA Pearls range caters to the high demand among adult smokers and nicotine users for smoke-free, capsulated tobacco products. Early sales data revealed that nearly one in five TEREA packs sold in a top-four grocery multiple within the first three months were Pearls, demonstrating a strong preference for these capsulated products.

“For some adult smokers, having responsible access to a preferred flavour can be an important factor in making the switch from smoking cigarettes,” said Anthony Loinsard, Head of IQOS at PML. “Capsulated heated tobacco products offer retailers a unique proposition for legal-aged nicotine users to seamlessly switch from traditional tobacco blends to unique flavour blends of their choice with a single click,” he added.

“With the addition of two new flavours, Riviera and Provence, we will continue to strengthen the taste portfolio of IQOS ILUMA, providing an appealing and real tobacco alternative for adult nicotine users who would otherwise return to smoking cigarettes,” Loinsard concluded.

Available across all indirect retail channels, retailers can benefit from profit-on-return (POR) offers on selected TEREA Pearls, which are used exclusively with IQOS ILUMA.

IQOS ILUMA complements gantries because, when used with TEREA, it delivers tobacco taste and satisfaction, but with 95 per cent less harmful chemicals compared to cigarettes and enables savings of up to £3,300 a year.

IQOS ILUMA is part of PMI’s expanding portfolio of smoke-free products available in the UK, including ZYN nicotine pouches and VEEV ONE, the latest innovation in PMI’s VEEV E-Vapor range.