PMP format of belVita’s best-selling multipack launched into convenience channel with retailer competition

The five-pack multipack of belVita’s Soft Bakes Choc Chips flavour, which is the brand’s number one product across its entire range, will now be available as a price-marked pack for the first time.

The brand said the new launch will help convenience retailers tap into additional sales from value-conscious shoppers, driving this popular pack’s visibility and communicating price reassurance.

With all belVita Soft Bakes flavours now non-HFSS following recent recipe changes which brought Choc Chips and Choco-Hazelnut variants in line with the rest of the range, the new multipack is also expected to help retailers to boost their healthier snacking offering within larger formats.

belVita has also launched a bespoke competition just for independent convenience retailers to help mark the launch of the new format.

Retailers can visit www.snackdisplay.co.uk to enter for their chance to win a top prize of a £500 Amazon gift voucher. There will also be four runner-up prizes up for grabs comprising of free stock including the new belVitaSoft Bakes Choc Chip PMP multipackas well as Cadbury Brunch Choc Chip PMP packs, Grenade, OREO, Ritz and Mikado with a retail value worth over £150.

“The clear £1.99 price call-out on the multipack box makes this value-for-money offering unmissable in the convenience channel, encouraging shoppers to trade up from Soft Bakes singles purchases to a multipack to take to their home or office,” Nancy Moore, Brand Manager for belVita at Mondelēz International said.

“What’s more – we’re so excited about this new pack that we’re giving convenience retailers the chance to win a free stock bundle to see its sales success for themselves! Don’t miss out – visit SnackDisplay to enter today.”

Retailers have been urged to stock up on the new format to make the most of the brand’s proven success, and site the new SKU as part of their healthier biscuits offering within their total biscuits range.