Popcorn Kitchen has announced the arrival of moreish chocolate-coated popcorn and zingy jellybeans in the same bowl.
On the one side resides crunchy, light-to-bite, freshly popped popcorn whilst on the other sits timeless retro hero jellybeans, with its vibrant colour scheme and proud, unapologetic flavours.
It’s worth noting that sugar confectionery is in rude health, currently representing 24 per cent of the UK’s total confectionery market and there’s an especially loud clamour down the sweets aisle for nostalgic classics, softer chews and larger-than-life flavours.
"So many of the business’s top sellers are driven by happy, yesteryear memories, be that Lemon Drizzle Cake, wafer thin After Dinner mints OR plump Cherry Bakewell Pie," said Popcorn Kitchen founder, Louise Monk. "Data certainly suggests that during Spring confectionery is the biggest snacking category with 94 per cent of the population shopping it. Throw in the fact that sugar confectionery has enjoyed a positive bounce as the affordable alternative to spiralling chocolate costs and you can see why I felt now was the perfect moment to bring together two of my all-time childhood heroes."
Since its inception in 2023, Pop at Home has become the business’s most successful line extension, enjoying 93 per cent year-on-year growth.
£13.99 (14 portions)
