Post Office has launched its first ever loyalty scheme with financial rewards for users of its free, fast-track Drop & Go service, incentivising additional footfall for retailers in run-up to Christmas.
The service is popular with small businesses, marketplace sellers and customers who started ‘bedroom businesses’ during the lockdowns. Approximately two thirds of marketplace sellers rely on Post Office’s 11,500 branches for their customers’ parcels and Drop & Go customers increased fourfold in the run-up to last Christmas.
Post Office will now reward customers that spend £100 or more per month with the Drop & Go service during November and December at their local branch.
“The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers,” Nick Read, chief executive at the Post Office, said.
“Our physical presence in every local community across the UK, combined with the expert knowledge and advice postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”
Post Office said the loyalty scheme has been created in partnership with postmasters, who have also helped improve Drop & Go with new users able to access their account instantly with a simpler customer journey.
Post Office will also be launching a multi-channel marketing campaign: a partnership with eBay; advertising across Instagram, Facebook and Twitter; a Google My Business campaign; and advertising on podcasts popular with small and medium enterprises.
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