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Pot Noodle adds new consumer-voted Chicken Fajita flavour

Pot Noodle adds new consumer-voted Chicken Fajita flavour
Andy Marino
By Andy MarinoJun 25, 2024
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Leading pot snack brand, Pot Noodle, has once again enlisted the help of its loyal fans to decide the next flavour to join the brand’s successful line up. Securing a staggering 48 per cent of the vote, Pot Noodle is set to bring Chicken Fajita to stores across the UK.

Chicken Fajita was up against Pepperoni Pizza and Full English and arose triumphant. Shoppers cast their votes on Pot Noodle’s X channel and via ASDA.com in an exclusive partnership tapping into the retailer’s digital marketing shopper data.

Pot Noodle has a proven track record of success in developing products based on shopper feedback and insights. This launch follows 2022’s Doner Kebab SKU, which was the brand’s first NPD voted for directly by consumers and became the best-performing NPD within the pot snack market selling over 2.8m units. By bringing a variety of flavour to consumers, Pot Noodle is driving sales within the mini-meals category.

Pot Noodle Chicken Fajita will rolling out to convenience stores from September with an RRP of £1.20

chicken fajitapot noodle

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