Leading pot snack brand, Pot Noodle, has once again enlisted the help of its loyal fans to decide the next flavour to join the brand’s successful line up. Securing a staggering 48 per cent of the vote, Pot Noodle is set to bring Chicken Fajita to stores across the UK.
Chicken Fajita was up against Pepperoni Pizza and Full English and arose triumphant. Shoppers cast their votes on Pot Noodle’s X channel and via ASDA.com in an exclusive partnership tapping into the retailer’s digital marketing shopper data.
Pot Noodle has a proven track record of success in developing products based on shopper feedback and insights. This launch follows 2022’s Doner Kebab SKU, which was the brand’s first NPD voted for directly by consumers and became the best-performing NPD within the pot snack market selling over 2.8m units. By bringing a variety of flavour to consumers, Pot Noodle is driving sales within the mini-meals category.
Pot Noodle Chicken Fajita will rolling out to convenience stores from September with an RRP of £1.20
