Leading instant hot snack brand Pot Noodle has started trialling a new recyclable paper pot, made with FSC-certified paper, in the UK.
Launched at Tesco, with an initial stock of 500,000 of the brand’s most popular flavour, Chicken & Mushroom, the new design marks the biggest innovation in its packaging since the brand launched over 40 years ago.
The brand aims to switch the full Pot Noodle range to paper pots if the shopper feedback is positive during the trial. The move could remove 4,000 tonnes of virgin plastic each year.
“Pot Noodle has been a much-loved British brand for over 40 years, and while our great taste will never change, we’re always challenging ways to make our products and packaging better,” Andre Burger, General Manager Foods (Nutrition) at Unilever UK & Ireland, said.
“From material development and testing through to new manufacturing processes and capabilities, big packaging innovations require the investment of time and expertise across many teams and partners. There have been plenty of challenges along the way, but we are committed to reducing the plastic in our packaging and to a paper-based future for our pots, without compromising on the Pot Noodle experience our shoppers know and love. We are now excited to learn from this initial trial with the ambition of bringing our paper pots to more shoppers across the UK soon.”
The innovation process to develop and refine the paper pot – which took over three years – was led by the R&D teams at Hive, Unilever’s Global Foods Innovation Centre in the Netherlands, working closely with packaging experts in the UK.
The new pots can be recycled at home with other cardboard and paper and include on-pack recycling labels to provide clear guidance to UK shoppers on how to dispose of the packaging. A single layer of ultra-thin plastic film is used to provide barrier protection, which ensures ingredients remain fresh and protects the paper when water is added but doesn’t inhibit the recyclability of the pot.
Chinese vape firm Vozol has announced the launch of two new open-system products in the UK and European markets in December.
Ace Max is specially crafted for those who seek top-tier quality and a premium vaping experience. Made from high-quality zinc alloy, similar to the materials used in Louis Vuitton accessories, it seamlessly combines durability with luxury.
Featuring the world's first and largest touchscreen, at 1.47 inches, consumers can enjoy effortless operation without the hassle of physical buttons or complicated menus.
The product offers three interactive thematic modes to choose from.
The Classic Space Launch theme is designed for adventurers; the Racing Speed Mode is tailored for thrill-seekers; and the Barbie Pink Heart Launch theme, adorned with playful heart motifs and eye-catching effects, is perfect for those who appreciate aesthetics.
Ace Go is the ideal choice for savvy vapers seeking high quality without overspending.
Constructed from lightweight aluminium alloy—widely used in aeroplane wings—this product is designed for easy portability, making it perfect for travel and sports. Its unique triangular screen allows users to stand out in a sea of conventional rectangular displays.
KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.
The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.
As part of the partnership, Luke Littler will sport the KP Nuts logo proudly on his sleeve throughout his journey at Ally Pally with the PDC World Championships beginning on December 15 and Luke Littler’s first match taking place on December 21. Fans will also have the chance to win exclusive signed merchandise from Luke and other surprises, with further announcements planned for the New Year.
The PDC World Darts Championships is a Christmas staple, bringing the world’s best players together for electrifying competition and capturing the attention of millions of fans. By teaming up with Luke Littler, one of the favourites to win the PDC World Championships, KP Nuts is tapping into the excitement and camaraderie of the darts world, aligning with the passion that fans bring when supporting Luke Littler.
“It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships,” said Littler. “Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen. I’m looking forward to giving it my all on the big stage and sharing some incredible surprises with fans along the way.”
Kevin McNair, Marketing Director at KP Snacks, added: “We’re absolutely delighted to partner with Luke Littler as he prepares to take the PDC World Darts Championships by storm. Luke is an incredible talent with an exciting future ahead, and his passion and determination perfectly align with KP Nuts’ energy and spirit. This partnership marks a significant moment for KP Nuts as we look to bring even more excitement to our fans and the on-trade sector during one of the busiest times of the year. And trust us, there’s even more to come in 2025!”
Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.
Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.
The announcement follows an exceptional year of growth for Wall’s, which is massively outperforming the market, achieving 40 per cent growth in value and 36 per cent in volume in the past 52 weeks. Wall’s is now utilising its brand presence and resonance with shoppers to support Action Against Hunger’s mission to put an end to hunger across the UK.
Action Against Hunger collaborates with local partners in UK regions facing high child poverty rates, improving access to food through surplus food distribution. Funds raised through Wall’s initiative will support the upkeep of these centres and help purchase essential food supplies for those in need. Wall’s will also contribute products to food donation facilities over the Christmas season and into the new year.
“Our philosophy is, ‘When Hunger Call’s, Grab a Wall’s’. However, we recognise that for many people across the UK, food is a necessity in short supply,” Jason Manley, brand director at Wall’s Pastry, part of The Compleat Food Group, said.
“As a leading food brand, we understand that our responsibility goes beyond creating high-quality, delicious and good value food that people love to eat. That’s why we couldn’t be prouder to announce our partnership with Action Against Hunger.
“We encourage consumers looking to satisfy their hunger to pick up a 10-pack of our favourite sausage rolls. By doing so, they’ll not only enjoy a tasty treat but also contribute to the fight against hunger here in the UK.”
Nescafé has collaborated with the ultimate break-brand, KitKat, to create a delicious chocolate flavour latte.
The Nescafé KitKat Latte hits shop shelves this week and combines the best of both worlds, bringing together the rich flavours of Nescafé coffee with the signature chocolatey-wafer taste of KitKat.
This indulgent coffee joins a full line-up of other Nestlé confectionery collaborations, including Aero Peppermint and Quality Street Green Triangle. The line-up is proving to be popular with consumers as both the Nescafé Peppermint Aero Mocha and Nescafé Quality Street Mocha are the top two best-selling new products across in-home coffee, year to date [Circana & Kantar, Average 4w/e 02.11.24].
Each crafted with fresh milk, the frothy lattes and mochas deliver a sweet taste, balanced aroma and creamy texture, with a serving coming in at under 100 calories when prepared according to instruction.
“We are thrilled to continue our collaborations with iconic Nestlé confectionery brands. The chocolatey-wafer flavour of KitKat perfectly complements the aromas of Nescafé coffee. We’re excited to be bringing more unique and indulgent experiences to coffee lovers in the UK,” Ingrid Hayes, marketing director for Nescafé at Nestlé UK & Ireland said.
“We’re also proud of the fact that real milk goes into the Nescafé frothy coffee range, produced here in the UK at our Dalston site, with milk sourced from dairy farms across Ayrshire and Cumbria.”
Through Nestlé’s partnership with First Milk, the business works with 85 farmers in a dairy operative across Cumbria and Ayrshire to provide high-quality fresh milk for brands made in the UK, such as KitKat and Nescafé Frothy Coffee.
Through the partnership, Nestlé’s goal is to lessen environmental impact by improving the sustainability and efficiency of the supply chain. Each farmer receives a ’sustainability bonus’ for taking practical measures that protect and enhance natural assets on their land.
Nescafé KitKat Latte is available in stores nationwide from 16 December. Each portion comes in an individual sachet, making it easy to enjoy this delicious latte at home or on the go, any day of the week.
Faustino, distributed by Amber Beverage Group UK, is the largest vineyard owner in Rioja with a long commitment to the traditional style of the region’s wines. With over 160 years of family winemaking history, Faustino’s wealth of knowledge makes it the leader in Gran Reserva wines in the Rioja region. With its exceptional quality and taste – Faustino continues to perform well in the UK retail market, and volume sales have increased by +13 per cent since 2022.
Elevated affordability
Affordability remains a key concern for many this Christmas, as 53 per cent of consumers worry about how they will afford presents. However, 55 per cent of consumers are also willing to pay full price for important gifts, meaning stocking products that resonate with consumers’ gifting needs will be essential.
This is the perfect time for retailers to stock premium wines at a price point that is still accessible and good value for money, as consumers continue to buy less, but better-quality wines, not only for personal consumption, but for gifting hosting and gifting loved ones.
For example, Faustino I Gran Reserva – the flagship from Bodegas Faustino – is a quality wine at an accessible price point of £18. Celebrating its 60th vintage this year, it is the leading Rioja Gran Reserva in export markets and available in more than 140 countries.
It is complex and elegant, with fruity and spicy notes, pairing well with medium-aged cheese used for creating festive charcuterie boards.
A Rosé-coloured Christmas
Whilst most consumers have traditionally opted for red and sparkling wines at Christmas, 56 per cent of drinkers consider Rosé suitable for drinking all year round including the festive season. Rosé is ideal for the social gatherings that take place around Christmas and New Year. Faustino has enhanced the consumer experience of its VII Rosado with new packaging that includes food pairing suggestions, such as fish, traditionally eaten on Christmas Eve. This caters to the 70 per cent of millennials who seek wines that complement their culinary preferences.
The conscious Christmas consumer
This Christmas, consumers are predicted to be more mindful of their buying habits, with almost half intending to buy from sustainable brands and 21 per cent willing to spend more on them.
Consumers looking for more sustainable gifting options could reach for a bottle of Faustino, as its rebranded labels are made of 100 per cent recyclable materials and the V range has changed from a matte bottle to a clear bottle, resulting in lower CO2 output – making it particularly appealing to the 63 per cent of Millennials who say they are concerned about climate change.