Poundland launches cheaper own-label range

British variety store chain Poundland has launched a brand new own-label range to help shoppers battle cost of living crisis.

Dubbed The Manor Grove range, Poundland's own-label range will be cheaper alternatives to the big brands. The own-label items which are now being rolled out in all 700 Poundland stores include several popular condiments and gravy granules.

The brand now applies to a long list of condiments and sauces, as well as tinned food and oils but the discounter has told The Sun that more lines will be added in the coming weeks. Customers shopping online at Poundshop.com, Poundland's website, can also get their hands on some of the products that are already available.

The launch of the own-label brand comes just a few months after the chain slashed the price of dozens of products across its branches on a range of product lines including packs of Galaxy bars, Multi-Grain Rice Krispies and even smoke alarms.

The discount chain will also expand its chilled and frozen grocery rollout to 24 more stores from July 1. Popular items in the range so far have included products from brands such as Ginsters, Cathedral City, Lurpak, Sutherland sandwiches and Rustlers cheeseburgers.

A Poundland spokesperson said: "We know that UK branded ketchup prices were recently highlighted as being some of the highest in Europe. So whether people are red or brown sauce fans, we hope the launch of a new range exclusive to our stores gives a bit of bacon butty relief."

"So whether people are red or brown sauce fans, we hope the launch of a new range exclusive to our stores gives a bit of bacon butty relief," the publication quoted the spokesperson as saying.