Skip to content
Search
AI Powered
Latest Stories

Premier Foods acquires breakfast brand FUEL10K

Premier Foods has broadened its breakfast segment with the acquisition of protein-enriched breakfast brand FUEL10K. The deal, worth a cash and debt-free price of £34 million, was finalized on Sunday (29)and is expected to enhance Premier Foods' earnings in the first full year following the acquisition.

The purchase involved an upfront payment of £29.6 million from cash reserves, a minimum deferred payment of £4 million due in 2026-27, and additional payments tied to FUEL10K's sales growth until FY2025-26. The latter are capped at £55 million in total, stated latest reports.


This strategic move follows the successful launch of Ambrosia porridge pots by Premier Foods and comes on the heels of its successful integration of The Spice Tailor, which led to a significant revenue boost. FUEL10K, known for its strong double-digit revenue growth over the past three years, reported a pre-tax profit of £0.5 million in the last fiscal year.

Premier Foods chief executive Alex Whitehouse said, "The acquisition of FUEL10K follows on from our successful integration of The Spice Tailor, where we have increased revenue and profit through the application of our branded growth model.

"FUEL10K provides us with an ideal platform to accelerate our expansion into the Breakfast category, building on our recent successful launch of Ambrosia porridge pots. Possessing a differentiated category position, with its protein enriched product range and appealing to a younger demographic, we expect to deliver significant further profitable growth of FUEL10K through the deployment of our successful branded growth model."

Barney Mauleverer, co-founder of FUEL10K, expressed optimism about the brand's future trajectory under Premier Foods' stewardship. He said he views Premier Foods as the ideal custodian for their brand and is confident about its potential for continued success, reports stated.

More for you

Police officers in Trafalgar Square, London

Police officers in Trafalgar Square, London

Photo: iStock

New Respect Orders to target repeat perpetrators of anti-social behaviour

The government on Friday announced that they will introduce new Respect Orders as part of the Crime and Policing Bill.

The measure, a modernised version of the anti-social behaviour orders that were introduced by the last Labour Government, is aimed at the most serious offenders who plague town centres and neighbourhoods with anti-social behaviour.

Keep ReadingShow less
Exclusive: 'Faulty' pre-Horizon Post Office system led to hundreds of prosecutions

Exclusive: 'Faulty' pre-Horizon Post Office system led to hundreds of prosecutions

Ecco+, another pre-Horizon IT system that was introduced to post masters between 1992 and 1999, was also likely to be faulty due to which hundreds of sub postmasters were prosecuted by the Post Office, a leading sub postmaster representative has said.

Speaking to Asian Trader today (22), Calum Greenhow – Chief Executive Officer at National Federation of Sub Postmasters (NFSP) stated that Ecco+ system that was introduced between 1992 and 1999 also created problems for sub post masters.

Keep ReadingShow less
Bestway Foundation UK donates £100,000 to The Duke of Edinburgh’s Award

Bestway Foundation UK donates £100,000 to The Duke of Edinburgh’s Award

Lord Zameer Choudrey CBE SI Pk, Chief Executive of Bestway Group, and Dawood Pervez, Managing Director of Bestway Wholesale, presented a cheque for £100,000 to The Duke of Edinburgh’s Award (DofE) at Bestway Group’s Head Office in Park Royal, London last week.

This significant contribution reflects Bestway's ongoing commitment to supporting impactful charitable initiatives that make a difference to the lives of young people across the UK. The presentation was attended by Ruth Marvel OBE, Chief Executive Officer, Laura Puddefoot-Knaggs, Head of Philanthropy and Clare Harris, Senior Relationships Manager from The Duke of Edinburgh’s Award, and Bestway Board of Directors, including Sir Anwar Pervez OBE H Pk, Chairman Bestway Group.

Keep ReadingShow less
GroceryAid: supporting grocery colleagues over the festive season

GroceryAid: supporting grocery colleagues over the festive season

As we head into the busiest time of the year for the grocery industry, GroceryAid is urging people to reach out to them if they find themselves struggling.

The charity helps grocery workers and their families through difficult times and offers a range of financial, emotional and practical support. This includes support for people facing stress, anxiety, low mood or loneliness, as well as debt advice and impartial financial support through GroceryAid’s online financial hub.

Keep ReadingShow less
Sugro UK partners with Britvic to launch industry-first sample box

Sugro UK partners with Britvic to launch industry-first sample box

Leading wholesale buying and marketing group Sugro UK has collaborated with Britvic Soft Drinks, a global organisation with 39 much-loved brands sold in over 100 countries, to launch a groundbreaking Fast Food Sample Box.

The sample box is specifically designed for ICS UK LTD customers, giving them a unique opportunity to sample and experience new Fast Food soft drinks offerings firsthand.

Keep ReadingShow less