Symbol group retailer Premier presented the first prize in a recent scratchcard promotion – a brand-new Mini.
Across its 3,800 stores around the UK during the 2021 Euro Championship, Premier retailers gave away free scratchcards during the promotion to over-18 shoppers for purchases over £5.
With hundreds of thousands of scratchcards given away to its loyal customer base, prizes ranged from instant-win chocolate bars and snacks through to electrical gadgets and one grand prize of a Mini.
“Our scratchcard promotion remains unique in the symbol sector and continues to be massively popular with both retailers and shoppers,” said Martyn Parkinson, Sales Director for Booker Wholesale. “It has really been successful in terms of attracting footfall into Premier stores and driving sales and profits. I am delighted to have been able to hand over the keys to the grand prize, and wish Danny many happy hours of motoring!”
The lucky winner, Danny McGlade, who shops at Premier’s Blackrod store in Bolton, was left “amazed” by the win, and said: “I could not believe I had won! When I scratched the card and it revealed itself as the Mini, I thought I must have got it wrong! Winning this prize is a dream come true and it really will make a difference to me and my family.”
Retailer, John Jones, of Premier Blackrod, said: "We are all absolutely delighted that Danny has won the Mini. We cannot believe that the winning scratchcard has made its way to our store! The scratchcard promotion itself created a real buzz at the time with so many instant-win prizes, but to have the Star Prize here in Blackrod has really blown us all away!”
