Pricecheck secures UK distribution partnership with Elida Beauty

Wholesale firm Pricecheck has secured a UK partnership with Elida Beauty.

As part of the arrangement, Pricecheck will be working with Elida in a UK-exclusive partnership across wholesale, convenience, pharmacy, and discount retail, which will see some incredible brands join its fast-growing distribution service.

The partnership will see brands like Alberto Balsam, Impulse, VO5, Badedas, Brylcreem, and Matey join Pricecheck’s growing distribution service. This builds on the active agreement the two businesses have on Brut, St Ives and Bed Head in targeted sectors.

It is the second major brand partnership that Pricecheck has announced recently, having also become the UK exclusive distributor for Church & Dwight, owner of Batiste, in the convenience, wholesale and key retailer markets.

"Brand distribution has been a significant growth area for our business over the past 12 months. We're always searching for new brands that can grow with us and add value to our customer offering, and Elida fits that description perfectly!," Debbie Harrison OBE, joint managing director at Pricecheck, wrote on social media on Wednesday (1).

Pricecheck commercial director Darren Goldney stated that to do a great job, we also need great partners with aligned ambition, values and brands that can genuinely grow and add value to our customers’ businesses.

“Our brand partners are accessing a holistic service combining the efficiency of a wholesale infrastructure with the effectiveness of a trained and targeted sales and marketing team. Our customers get a strengthened portfolio of complementary brands within a service designed to support. listen and respond to their needs," reports quoted Goldney as saying.