PriceWatch, Nisa Local Oxford Street join hands with innovative new app to reduce food wastage

Retail group PriceWatch has signed up with food waste app, Gander, the mobile app that helps food stores significantly offload their ‘reduced to clear’ sections, stated recent reports.

Gander showcases the store’s full range of reduced-to-clear products currently on the shelves. When that item is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time.

“Reducing food waste is so important, now more than ever. We’re thrilled to partner with Gander to help us join the battle by reducing our chilled and ambient waste. This will enable us to further establish our brand locally as a company that cares about the environment and our local community,” reports quoted Paul Salvidge, director of PriceWatch Ltd, as saying.

Gander claims to be first app connecting reduced food to a huge local audience.

With the association, PriceWatch has joined Oxford Street’s Nisa Local as it was reported last week that the Barrow retailer has entered a partnership with Gander to help local shoppers save money while reducing the amount of food that goes to waste.

The newly-opened Nisa Local will be the first one in the town to join forces with the world-first food waste app mobile app. At Nisa Local Oxford Street, products in store are labelled with yellow stickers to highlight their new reduced price, which can frequently be found with discounts of over 50 per cent off, ranging from ready meals, fresh fruit and vegetables, along with a wide selection of baked goods such as sausage rolls and steak bakes.

Through the app, shoppers are able to view reduced food conveniently on their phones, and then head to the store to purchase the products they would like. Once in store, shoppers find the product and purchase it at the tills, as they would with their usual shopping, reports said.

Traditionally, retailers rely on shoppers sporadically finding reductions while already in-store, often resulting in over half of this food going to waste. With Gander, reductions are now being showcased to residents across Barrow, motivating them to nip in and bag a bargain, enabling Nisa to cut down on food waste.