Primula Cheese said they have donated £37,350 to three local charities: Youth Focus North East, The Children’s Foundation, and Pathways 4 All.
As the cheese brand is owned by the Kavli Trust, a charitable foundation, all profits from the sale of Primula products are shared with charities and good causes in the UK and around the world.
All three charities, chosen by Primula team, initially believed they were attending Primula to pitch for funding, but little did they know they would be leaving the headquarters with a huge cheque.
Youth Focus North East, for example, received crucial funding to sustain their work on the Springwell Estate, near the Primula factory, providing a safe haven for young people impacted by a tragic knife incident in 2022.
The youth work charity received £22,350 from Primula to support their work. From weekly activities to advice and support, Youth Focus North East consistently enhances the lives and well-being of young people.
Photo: Primula Ltd
The Children’s Foundation focuses on enhancing the health and well-being of children and young people in the North East, with three main focuses: Early Years, Mental Health, and Physical Health. The donation of £10,000 supports the Baby Box Project, providing essential items for newborns to support crucial learning and development, such as speech and mobility and valuable tools and information for families on a vulnerable parent pathway referred by local Midwifery teams.
Meanwhile, Pathways4All, dedicated to disabled children, left the Primula headquarters with a £5,000 cheque to help enhance their outdoor play area.
Photo: Primula Ltd
Pathways4All's mission is to provide specialised play and leisure facilities for disabled children and young adults. Primula's donation will enhance their outdoor play area for SEND children.
“We're thrilled to back these incredible causes, knowing our contributions will touch lives in our community. At Primula, sharing has been ingrained in our ethos for the past sixty-two years as part of Kavli Trust,” the brand said.
During 2023, North East communities received £1.24 million in donations from Primula and its owner, Kavli Trust. Kavli Trust contributed over £3 million to UK good causes during the same period.
