Princes has launched new Chicken Meatballs in Tomato Sauce and Gravy variants responding to the growing demand canned ready meals.
“We know that younger people have realised the versatility, convenience and quality of canned ready meals in the past year. That is why we have created a range of new products which will appeal to them,” Dean Towey, commercial director at Princes, said,
“We think they will prove to be popular with both existing and new consumers and people will love the flavours and versatility of these great new products”.
Princes Meatballs are available from 30 June with listings secured in Farmfoods and B&M, and an initial RRP from 69p.
Princes said the launch is the first of a number of innovations to come from the brand in the canned ready meal category in 2021.
