Skip to content
Search
AI Powered
Latest Stories

Product of the Year winners announced

Product of the Year winners announced

From major brands to independents including Unilever, Premier Foods and graze, the winners of the 2023 Product of the Year awards, held last night at Quaglino's in London's St James's, reflect a cross section of the UK’s consumer appetite. Notable trends included CBD products, sleep and relaxation, plant-based and vegan products, grooming for men and women, whole food innovation and confectionery.

Now in its 19th year, the Product of the Year Awards provides a platform to celebrate the products we use every day but whose quiet innovation is often taken for granted: they are the heroes of everyday experience.


Research was independently conducted in association with leading data and insights company, Kantar, and awarded brands also win the right to feature the iconic red Product of the Year logo an instantly recognisable symbol of product excellence.

Vegan, vegetarian, insect-curious … Dietary requirements are diversifying

Brands are finding all manner of ingenious alternatives to popular animal by-products and this is evident among the winners this year. Product of the Year winner Crack’d The No Egg Egg is an egg-substitute product that caught the attention of the voting consumer. This was accompanied by two compelling meat and fish alternatives: Birds Eye Green Cuisine Battered Fishless Fillets and [Shicken] Tikka Kebab Skewers. Both products combine vegan/vegetarian ingredients for a fully plant-based option.

Nearly a fifth of consumers said ‘plant-based’ was the most important factor to them when buying/trying a new product, according to the annual poll of 8,000 consumers conducted by Product of the Year. Beans are a crucial part of a healthy vegetarian and vegan diet, Product of the Year revealed two winners that made creative use of the protein-filled pulse. Ben's Original Plant Powered microwaveable bags and Heinz Beanz Burgerz are both pushing the boundaries of plant-based convenience.

Interestingly, 10 per cent of respondents to the survey said "protein alternatives" including crickets and mealworms would entice them to buy/try a new product.

Natural products that soothe ailments and promote relaxation have also grown in popularity. In total, three CBD products won Product of the Year 2023 awards. TRIP CBD is a relative newcomer that has caught the attention of consumers, earning itself two Product of the Year awards for its drinks range and oil product respectively. Gummies are another trend within healthcare right now with Starpowa triumphant for its Premium CBD Gummies.

Grooming is booming (for men and women)

The men’s skincare and grooming market continues to soar. Today, it’s easier than ever to get salon/barber level care from the comfort of the home. This time around it was Procter & Gamble’s Gillette Labs Exfoliating Razor that won an award for a product that blends both skincare and grooming. Another P&G product, Venus for Pubic Hair and Skin Starter Pack, made its mark with an innovation geared at bikini hair removal.

Whole foods and organic products get their time in the sun

Natural, organic and whole food products have experienced steady growth and this year was no different. One of the winners in this category, graze Chocolate Peanut Crunch, is a healthy protein-rich snack devoid of any artificial colours, flavours or preservatives. Yeo Valley Organic Milk was another winner that kept things unprocessed among dairy products with the added benefit of fully recyclable packaging (using 70 per cent less plastic than their previous 1L bottles) as part of their sustainability drive. Within the "beer and cider" category, Stella Artois Unfiltered Lager provided a compelling, natural alternative to the brand’s original lager.

Confectionery hits the sweet spot

Within the food categories, confectionery always makes an impact. Product of the Year champion Mentos Fanta fuses together two popular FMCG brands creating something exciting and original. Other notable winners in this category included: Barratt Favourites a new recyclable sharing tub made from 85 per cent less plastic than previous Barratt tubs, Lily O'Brien's Salted Caramel Truffles and Ambrosia Deluxe Custard within the "Dessert" category.

POY 2023 Logo CMYK

“Innovation comes in all shapes and sizes and in what has been another challenging year for everyone, we have seen brands big and small step up and stand out for some truly exceptional products” Says Helga Slater, MD of Product of the Year “From the small, incremental improvements made by established brands to those breaking new ground, we are happy to once again be able to shine a light on the very best product innovation and we are thrilled for all the winners.”

Full list of 2023 Product of the Year winners across 37 categories:

Beer & Cider, Stella Artois Unfiltered Lager, AB InBev

Milk & Milk Alternative, Yeo Valley Organic 1L Carton, Yeo Valley in partnership Arla Foods

Chilled Coffee, Starbucks Chilled Classics Multiserve, Starbucks in partnership Arla Foods

Cereal, Shreddies The Honey One, Cereal Partners UK

Chocolate, Lily O'Brien's Salted Caramel Truffles, Colian UK Ltd.

Formula Milk, Aptamil ADVANCED, Danone UK & Ireland

Pizza, Chicago Town Deep Dish The Ultimate One, Dr Oetker UK

General Household, Duracell Optimum, Duracell UK Ltd

Hybrid Mattress, Emma Premium Mattress, Emma Sleep GmbH

On the Go Snacks, graze Chocolate Peanut Crunch, graze

Health & Beauty, INEOS Antibacterial Hand Wash Range, INEOS Hygienics

Nicotine Pouches, Nordic Spirit Spearmint X-Strong Nicotine Pouch, JTI

Vaping & Heated Tobacco Products, JUUL2, Juul

Toilet Tissue, Andrex Ultra Care, Kimberly-Clark

Plant-Based Burger, Heinz Beanz Burgerz, Kraft Heinz

Sauce & Seasoning, Heinz Pasta Sauces, Kraft Heinz

Pre-Mixed Spirits, White Claw Hard Seltzer Mango, Mark Anthony Brands UK

Vegetarian, Ben's Plant Powered, Mars Foods UK Ltd

Plant-Based Meals, Birds Eye Green Cuisine Battered Fishless Fillets, Nomad Foods

Sweets – Tube, Mentos Fanta, Perfetti Van Melle UK Ltd

Plant-Based Chicken, [Shicken] Tikka Kebab Skewers, Shicken Foods Ltd

Egg Substitute, Crackd The No-Egg Egg, Plantheads

Dessert, Ambrosia Deluxe Custard, Premier Foods

Feminine Hygiene, Always Discreet Boutique Pants, Procter & Gamble

Men's Razor, Gillette Labs Exfoliating Razor, Procter & Gamble

Hair Removal, Venus for Pubic Hair & Skin Starter Pack, Procter & Gamble

Household Fragrance, Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray, Reckitt

Bed, Simba Sleep Orion Bed Base, Simba Sleep

Bedding, Simba Sleep Hybrid Firm Pillow, Simba Sleep

CBD Gummies, Starpowa CBD Premium Gummies, Starpowa Ltd

CBD Oils, TRIP CBD Oil, TRIP Drinks Ltd

CBD Infusions, TRIP CBD Drinks, TRIP Drinks Ltd

Laundry Detergent, Surf Passion Bloom Liquid Laundry Detergent, Unilever

Multi-Purpose Disinfectant, Surf Concentrated Multi-Purpose Disinfectant, Unilever

Laundry Additives, Comfort Fabric Conditioner Passion Bloom, Unilever

Sweets Sharing Tub, Barratt Favourites, Valeo Snackfoods

Dried Fruit Snacks, Whitworths Fusions, Whitworths

More for you

Volumatic welcomes new FCA rules safeguarding access to cash

Volumatic welcomes new FCA rules safeguarding access to cash

As industry leaders is cash handling, Volumatic has long supported the use of cash and the importance of maintaining access to cash for both consumers and businesses. The company recognises the importance of the new set of rules created by the Financial Conduct Authority (FCA) two months ago, to safeguard access to cash for businesses and consumers across the UK.

Since introduction, the new rules are intended to ensure that individuals and businesses who rely on cash can continue to access it and the outcome has already sparked the creation of 15 new banking hubs across the UK, including one in Scotland, with many more to follow.

Keep ReadingShow less
Jisp unveils new NPD service

Jisp unveils new NPD service

Retail technology company Jisp has launched an NPD service as part of its new Direct to Retailer business unit.

The new NPD service will allow brands to launch or trial new products in a guaranteed number of convenience store locations, with on the ground review of execution by Jisp’s retail growth manager team, and performance data and insights deliverable through its scanning technology and back-office systems.

Keep ReadingShow less
Tesco launches price cuts in Express convenience stores
File image of Tesco Express

Tesco launches price cuts in Express convenience stores

Tesco is slashing the price of more than 222 own-brand and branded products in its Express convenience stores.

Essentials including milk, bread, pasta and coffee are included in the lines which have been reduced in price by an average of more than 10 per cent at Tesco Express stores. The retail giant has made more than 2,800 price cuts across stores in recent months. With 2,048 of convenience stores at the end of the 2023-24 financial year, Tesco aims to benefit hundreds of thousands of customers from the cheaper deals.

Keep ReadingShow less
vape and cigarette
Photo: iStock

One in five ex-smokers in England now vape, study finds


Summary
1. One in five people who have successfully quit smoking in England currently vape, with an estimated 2.2 million individuals using e-cigarettes as a smoking cessation tool.
2. The increase in vaping among ex-smokers is largely driven by the use of e-cigarettes in quit attempts, with a rise in vaping uptake among people who had previously quit smoking for many years before taking up vaping.
3. While vaping may be a less harmful option compared to smoking, there are concerns about the potential long-term implications of vaping on relapse risk and nicotine addiction. Further research is needed to assess the impact of vaping on smoking cessation outcomes.


Keep ReadingShow less
Bira engages with Treasury on Budget fallout, business rate reform
(Photo by Christopher Furlong/Getty Images)
Getty Images

Bira engages with Treasury on Budget fallout, business rate reform

Independent retailers association Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.

The Budget, labelled by Bira as "devastating" for independent retailers, was met with widespread indignation from Bira members.

Keep ReadingShow less