PROPER Snacks has launched a new range of savoury popcorn with three new flavours, bringing new life to the traditionally sweet popcorn category.
The new flavour-intense savoury range, on a moreish, light base, includes Tangy Chilli, Smoky & Sweet Paprika and Cracked Black Pepper & Salt.
The launch comes as PROPER continues to lead the industry with 18 per cent growth YOY. With the new savoury range, it looks to reinvigorate the snacking category with options that are anything but boring – ensuring that taste always come first.
“In the US popcorn market, nearly half of sales come from savoury, because people have an abundance of savoury flavours to enjoy - an opportunity that is only serviced by salted popcorn in the UK. That shows huge untapped potential to grow the snacking category here as a whole,” Cassandra Stavrou, founder of PROPER Snacks, noted.
The new popcorn range is naturally high in fibre and seasoned with natural flavours, and under 100kcal per serving. Not only is popcorn a whole grain, but each pack is vegan, gluten free and contains absolutely no palm oil. Almost 90 per cent of PROPERCORN is now HFSS-compliant, and this range is no exception.
The packs are illustrated by independent London-based artist Annu Kilpeläinen - known for depicting bright landscapes and colourful environments - who has taken inspiration from PROPERCORN’s bold flavours and visual worlds to bring the packs to life.
The packs are available in sharing bags at independent retailers from September. RRP £1.90/70g.
