Pie brand Pukka is kicking off pie-eating season with a bang, by bringing the nation three new full-on flavour recipes, set to propel further growth for Savoury Pastries, where the brand is already contributing over £13 million worth of growth.
First, Pukka is spicing up pie fixtures with its latest limited edition flavour – Doner Kebab Pie. The launch follows closely in the footsteps of its popular duo of takeaway-inspired limited editions – Pepperoni Pizza Pie and Chip Shop Chicken Curry Pie – delivering another of Britain’s takeaways.
Also joining the individual pie portfolio is a Cheese & Bacon Pie. And continuing the innovation, Pukka is expanding its ‘Just For Two’ sharing range, with a Chicken & Chorizo Just For Two recipe, evolving the line-up to add a modern, on-trend twist to classic combinations.
The brand has carefully curated this selection of recipes to pique the interest of a range of consumers – and drive high levels of incremental sales for retailers in the process.
“Our tasty portfolio of full-on flavour recipes is already well-loved by consumers up and down the country in and out of home, but we’re constantly looking for ways to step that up, innovate and ramp up sales – particularly at this time of year when even more people are set to tuck into pies as the weather cools and nights draw in,” says Pukka’s Managing Director, Isaac Fisher.
“There are 67 million people in the UK, all with different palates, and our mission is to drive excitement with great tasting new recipes so that there is a Pukka for everyone. And at the same time, we’ve identified an opportunity to drive a higher frequency of purchase amongst existing Pukka fans by providing even more flavours that we know they’ll love.
“Take Doner Kebab, for example,” explains Fisher. “Not only are we targeting pie lovers who like a little bit of spice, but we’re shaking-up the pie fixture with something unique, by stepping away from pie-filling classics with a distinctive takeaway-inspired fusion flavour that’s sure to get mouths watering.”
Pukka’s Doner Kebab Pie is yet another example of how the brand is disrupting the category with innovative recipes which pay homage to it being popular with consumers in and out of home, through bringing the nation’s favourite takeaways to Pukka.
“Last year, we launched Pepperoni Pizza and Chip Shop Chicken Curry pies, bringing Britain’s best-loved takeaways to pie fixtures with our distinctively Pukka twist. Doner Kebab marks the latest addition to this, and we know shoppers are going to love it – particularly because consumer testing confirmed that the pie appeals to two thirds (67 per cent) of 18-26 year olds.
“Beyond this, we’re wrapping a popular, great tasting flavour combination – Cheese & Bacon – in 144 layers of our golden signature puff pastry, giving it our distinctively Pukka spin. As a brand for the people, we listened to our loyal customers, who make up 80% of our audience, and delivered a flavour they've been crying out for, for some time. This is sure to be a new classic from Pukka.
“Not only will the recipe drive a higher frequency of purchase amongst our core buyers, but we also expect it to be a segue to the pie fixture for a slightly younger shopper base. And the best news? It already appeals to 71 per cent of shoppers.
“Finally, we’ve extended our Just For Two range – which has been made specifically for two people to share – with a trend-led Chicken & Chorizo recipe. This expands the line up beyond ‘classic’ and into ‘gastro’. And, in the wake of the cost-of-living crisis, timing couldn’t be more perfect because we want to give consumers tasty options which will help them to elevate sharing moments at home, just because, and that’s exactly what this launch will do (and 77% of consumers agree).
“For this wave of NPD, we’ve really focused on delivering products which can help retailers target different consumers with varying needs, and we’re confident that by stocking-up on these recipes, you’ll be stocking-up on incremental sales growth as well.”
The new launches come as Pukka posts another phenomenal year of sales, where the brand is growing over twice as fast as the market, at +23 per cent with a RSV of over £70 million.
Pukka’s new Doner Kebab Pie (218g, RRP: £1.99), Cheese, Bacon & Potato Pie (213g, RRP: £1.99), Chicken & Chorizo Just For Two Pie (539g, RRP: £3.49) will launch into wholesale and convenience retail over the coming months.
Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.
Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.
The Devil Wears Prada Musical is a new stage adaptation of the popular 2006 film, itself based on Lauren Weisberger's novel.
The Diablo wine brand, first launched in 2018, is growing at a phenomenal rate in the UK, +33.4 per cent by value in the past 52 weeks. It has successfully introduced new wines into its portfolio, with the original Diablo Dark Red being joined by Chardonnay, and most recently Purple Malbec, Volcanic Cab and Deep Carmenere, all listed in major multiple grocers.
Diablo is attracting a distinctive younger and more affluent shopper (45 per cent of its shoppers are under 45 versus 14 per cent of shoppers across total still wine).
“This is an incredibly exciting time for the brand," said Javiera Moller, Senior Brand Manager at Concha y Toro UK. "The Devil Wears Prada is an iconic and much-loved story, now brought to life on the London stage with a star cast and a great score by Elton John, and the 'devil' connection makes it a perfect partner for our brand.
“Our audience are disruptive, intelligent, stylish and early adopters of brands and trends. This partnership gives us the chance to activate with our target consumers, and build the profile of an already-thriving wine brand.”
From its initial launch in 2018 with Diablo Dark Red blend, the brand now has six wines in multiple retail distribution in the UK:
Diablo Dark Red
Diablo Volcanic Cabernet Sauvignon
Diablo Purple Malbec
Diablo Deep Carmenere
Diablo Golden Chardonnay
Diablo Crystal Sauvignon Blanc
The brand has grown from £2 million in retail sales value in the UK less than five years ago to be worth over £20 million today (RSV).
Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.
Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.
The new TVC invites viewers to join an evening out with a group of friends. As the group begin to drink their Gordon’s & Tonic, the screen splits in two to visually demonstrate how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
In addition to the new TVC, a suite of assets have been created to bring the campaign to life across social and digital channels. Whilst in the same universe as the commercial, the social content hero’s Gordon's long-term partner Maya Jama who brings to life how she chooses to mix it up for followers.
“When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free," said Tayara Sousa Linke, Global Head of Marketing. "We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
The new creative will run across BVOD, Social and Digital channels in GB.
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them," said STG’s UK Head of Marketing, Prianka Jhingan. "Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.
This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.
Plumage Archer is a barley variety which yields a subtle but unique twist on Cotswolds’ new make spirit. The Royal Gardens edition was bottled exclusively by Cotswolds Distillery on Oct 21 2024 and a limited-edition collection of just 400 bottles is available to purchase exclusively from The Highgrove Shop at Highgrove Gardens, the Highgrove website and Cotswolds Distillery shops and website.
Each bottle of Highgrove Royal Gardens Single Malt Whisky is numbered and adorned with a label showcasing a watercolour of The South Front, Highgrove House by His Majesty King Charles III reproduced by kind permission of The King’s Foundation to Cotswolds Distillery.
The King’s Foundation is the custodian of Highgrove Gardens for the opening of Highgrove Gardens to the public, which generates an annual income for the charity. All profits from sales of the whisky will support The King's Foundation for its charitable delivery of education and training initiatives, some of which take place at Highgrove.
The King’s Foundation’s base at Highgrove accommodates education and training opportunities in furniture-making, fashion, and textiles, and building craft skills.
Scott Simpson, Retail Director at The King’s Foundation, said: "We are so excited to launch a new limited edition whisky with Cotswolds Distillery and it’s particularly special that it has been produced using heritage barley grown on the Highgrove Estate. The garden at Highgrove provides inspiration for all of our products, including our extensive range of food and drink made using ingredients from the garden. We are proud that all of the proceeds from Highgrove products are ploughed back into the work of The King’s Foundation and the charity’s educational delivery which takes place on site.’’
Cotswolds Distillery Founder Dan Szor comments, “We are so happy with our ongoing relationship with Highgrove, which represents traditional values of British craftsmanship at its finest, and it is an honour indeed to adorn this bottling with His Majesty's beautiful painting of the Highgrove Estate”
The Cotswolds Distillery is the first and only full-scale distillery in the Cotswolds Area of Outstanding Natural Beauty. It is committed to being a model of environmentally sustainable rural business, creating jobs and highlighting its beautiful region to visitors from around the world.
All the barley is sourced locally and traditionally floor-malted at nearby Warminster Maltings, Britain’s oldest working maltings, where Plumage Archer barley was originally invented in 1906.
Highgrove Royal Gardens Single Malt Whisky ABV: 50% is RRP at £250 for a 70cl bottle. It is available to purchase exclusively from: Highgrove and Cotswolds Distillery.