PureOaty launches first oat drink specially for tea

Glebe Farm Foods, producer of gluten-free, 100 per cent pure British oats, has announced the launch of its latest plant-based innovation: PureOaty Tea-rrific. This new oat drink has been crafted specifically to enhance tea for non-dairy drinkers.

Despite tea being the leading use of milk in the UK, there’s a distinct lack of oat-based alternatives for enjoying in a cup of tea. While other oat brands on the market have had laser focus on innovating around coffee - a smaller consumption occasion for milk when compared to tea at 28 per cent versus 48 per cent – Glebe Farm Foods has created the perfect oat-based accompaniment for what Brits enjoy drinking the most.

Research shows a wider adoption of milk alternatives in tea is hindered by fear of affecting the taste and the colour and concerns around splitting, all of which detract from the much-loved tea-drinking experience. Now, PureOaty Tea-rrific has burst onto the plant-based beverage scene to fill this significant gap in the market.

After extensive development, the “oat experts” at Glebe Farm Foods have perfected the gluten-free recipe, addressing taste, colour, and stability and ensuring that it does not split to deliver a perfect, great tasting cuppa every time.

After being blind tested on 120 consumers, 74 per cent said they enjoyed Tea-rrific’s smooth tea experience, 75 per cent said it maintained the rich tea colour and 79 per cent said they would be purchasing Tea-rrific for themselves.

"We're incredibly proud to introduce Tea-rrific to the market,” said Philip Rayner, Owner and Managing Director of Glebe Farm Foods. “ We saw a clear need for a high-quality, plant-based alternative that could truly enhance the tea-drinking experience. Our team has worked tirelessly to perfect this product, and we believe it will set a new standard for oat drinks in tea. With Tea-rrific, we're not just offering an alternative, we're offering a superior choice that caters to all tea lovers, including those with gluten sensitivities.”

Being completely British made and produced onsite, PureOaty Tea-rrific, like all PureOaty products, also boasts the lowest carbon footprint score of any oat drink on the UK market. At 0.268KG CO2e per litre, its carbon footprint is on average 54 per cent lower than competitor brands.

Tea-rrific will be available for all independent retailers via their online trade purchasing portal from 21 October with an RSP of £2.09.