Quaker Oats has launched a new campaign which aims to convert those that don’t normally think of porridge as their go-to for breakfast.
The ‘Go Forridge’ campaign, airing on TV from today (6 January), sees breakfast eaters exploring the taste possibilities that lay just a few feet away in their own cupboards, fridges and freezers.
“This campaign marks a shift in creative direction for the brand, which is centred much more on emotion. It injects some personality into breakfast time with moments of observational humour that we can all relate to in our own kitchens,” Elizabeth Ashdown, UK senior marketing manager for Quaker.
In addition to the new TV creative, the campaign will be live across social and digital media. The brand will also be launching an on-pack promotion, exclusive to sachets, that gives shoppers the opportunity to win an Amazon Echo Show 5, every day.
