Quaker Oats launches new on-pack promotion

Quaker Oats has unveiled a new multi-channel campaign - Have 2021 For Breakfast – which features an on-pack promotion.

Promotional packs of Quaker Oats will offer shoppers some much-needed cheer, with thousands of prizes available to be won, including home experiences, staycations and outdoor activities.

“The prizes have been carefully selected with the intention of empowering shoppers to embrace new experiences, create new memories with loved ones or enhance a new-found skill - all with the help of Quaker Oats,” commented Danielle Mendham, senior brand manager at Quaker Oats.

The brand has rolled out four promotional pack designs and all prize choices will cover both at home and outdoor options for the winners to pick what suits them best and will be reflective of what is possible based on COVID-19 restrictions.

The campaign will be supported by a huge through the line campaign and a multi-channel approach targeting pre-family and post-family shoppers.

“We’ll be supporting the on-pack promotion with in-store media, social, VoD and influencer activity, providing that positive nudge of inspiration to show consumers just how much they can achieve when they start their day with Quaker,” Mendham said.

The brand’s popular Go Forridge TV ad will also make a return, championing the new Quaker Oat So Simple sachets flavours, Classic Banana and Velvety Chocolate, as part of the updated end frame of the TV creative.