Skip to content
Search
AI Powered
Latest Stories

Quaker Oats launches paper porridge pot

Quaker Oats launches paper porridge pot

Quaker Oats has introduced new packaging to its Quaker porridge pots range, moving into a paper format for easier kerbside recycling. The new packaging is fully recyclable and will mean shoppers are no longer required to separate the pot from the card sheath, allowing them to recycle with greater ease.

A new design will also roll out across the entire range of flavours, with new messaging on-pack emphasising the range’s recyclability and the nutritional value of the products as a source of fibre and protein. Additionally, the new design will also call out that oats are high in manganese which help naturally release energy. With Gen Z and Millennial shoppers seeking convenient yet tasty breakfasts, the packaging changes will aim to appeal to this audience as data shows that 48 per cent of Quaker Pot consumers are from this demographic.


“We’re excited to bring this new packaging to market across our Quaker porridge pots range, and this is another step on our journey towards more sustainable packaging for our oats,” said Divesh Parmar, Quaker Oats UK General Manager at PepsiCo. “Sustainability is a key consideration for shoppers, with 40 per cent of shoppers actively choosing brands that have environmentally sustainable practice]. As market leaders within hot cereals, we are committed to making continuous improvements to our product offerings, and these changes are the latest action we’re taking to meet the needs of retailers and shoppers alike.”

“Our Quaker Oats porridge pots range targets those shoppers seeking a convenient start to their day – so by introducing the new easy-to-recycle paper packaging, we’re really helping to make the entire user experience even easier. Quaker has a 47 per cent share of the porridge pots segment in Great Britain, and therefore will contribute significantly to the reduction of the amount of plastic used in the segment. The change to paper porridge pots will save an estimated 200 tonnes of plastic, ensuring our pots deliver on taste, nutrition, and recyclability.”

From mid-November, the launch of paper porridge pots will be supported with social media and influencer activity to amplify awareness. The new recyclable Quaker porridge pots will be available in a variety of sizes ranging from 45g-76g pots (£1.29 RRP) across all major retailers and channels from November.

Offering consumers convenient breakfast options, pots are the fastest growing segment within hot cereals, now worth £43.6 million MAT, of which Quaker Oats delivers nearly half of segment sales.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less