Skip to content
Search
AI Powered
Latest Stories

Quaker Oats launches paper porridge pot

Quaker Oats launches paper porridge pot

Quaker Oats has introduced new packaging to its Quaker porridge pots range, moving into a paper format for easier kerbside recycling. The new packaging is fully recyclable and will mean shoppers are no longer required to separate the pot from the card sheath, allowing them to recycle with greater ease.

A new design will also roll out across the entire range of flavours, with new messaging on-pack emphasising the range’s recyclability and the nutritional value of the products as a source of fibre and protein. Additionally, the new design will also call out that oats are high in manganese which help naturally release energy. With Gen Z and Millennial shoppers seeking convenient yet tasty breakfasts, the packaging changes will aim to appeal to this audience as data shows that 48 per cent of Quaker Pot consumers are from this demographic.


“We’re excited to bring this new packaging to market across our Quaker porridge pots range, and this is another step on our journey towards more sustainable packaging for our oats,” said Divesh Parmar, Quaker Oats UK General Manager at PepsiCo. “Sustainability is a key consideration for shoppers, with 40 per cent of shoppers actively choosing brands that have environmentally sustainable practice]. As market leaders within hot cereals, we are committed to making continuous improvements to our product offerings, and these changes are the latest action we’re taking to meet the needs of retailers and shoppers alike.”

“Our Quaker Oats porridge pots range targets those shoppers seeking a convenient start to their day – so by introducing the new easy-to-recycle paper packaging, we’re really helping to make the entire user experience even easier. Quaker has a 47 per cent share of the porridge pots segment in Great Britain, and therefore will contribute significantly to the reduction of the amount of plastic used in the segment. The change to paper porridge pots will save an estimated 200 tonnes of plastic, ensuring our pots deliver on taste, nutrition, and recyclability.”

From mid-November, the launch of paper porridge pots will be supported with social media and influencer activity to amplify awareness. The new recyclable Quaker porridge pots will be available in a variety of sizes ranging from 45g-76g pots (£1.29 RRP) across all major retailers and channels from November.

Offering consumers convenient breakfast options, pots are the fastest growing segment within hot cereals, now worth £43.6 million MAT, of which Quaker Oats delivers nearly half of segment sales.

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
Tilda tin

Tilda unveils limited-edition tin

Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.

The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.

Keep ReadingShow less
ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less