Skip to content
Search
AI Powered
Latest Stories

Quaker supports retailers with new PMP Porridge To Go bars

Quaker supports retailers with new PMP Porridge To Go bars

Quaker is launching new RRP price-marked pack (PMP) formats of its Porridge to Go range, to meet the demand from shoppers looking for convenient breakfast options at great value for money. Rolling out from 4th January 2021, the RRP PMP additions will be available in two flavours; Golden Syrup and Strawberry, Raspberry & Cranberry.

Danielle Mendham, Senior Brand Manager at Quaker, comments: “Over the last year, we’ve seen shoppers become even more money-conscious in the impulse channel. With shoppers increasingly looking for products that offer value for money, we saw our total Quaker RRP PMP range grow by almost +17 per cent, so it’s fair to say that we can expect demand to continue into the new year.


“We’ve also seen shopper sentiment towards breakfast change substantially, with consumers increasingly looking for convenient, on-the-go breakfast options that can be enjoyed at home as part of a busy morning. Consumer habits and priorities around breakfast understandably changed dramatically during 2020, with Brits eating 660m additional breakfasts .”

“These two new RRP PMPs perfectly complement our existing range of RRP PMPs and provide additional support to retailers to offer great value breakfast solutions. While the range clearly lends itself to the on-the-go occasion, it also gives shoppers a tasty, convenient and healthy alternative option to start the day.”

The Quaker Porridge to Go bars contain 100 per cent wholegrain oats and provides the same amount as a bowl of Oat So Simple porridge. They offer the perfect breakfast option for those with busy mornings.

Quaker Porridge To Go RRP PMP will be available in the following flavours:

  • Golden Syrup 55g (RRP: £0.75)
  • Strawberry, Raspberry & Cranberry 55g (RRP: £0.75)

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less