Skip to content
Search
AI Powered
Latest Stories

Quaker ups protein offering with new flavour, pack design

Quaker ups protein offering with new flavour, pack design

Quaker Oats is expanding its Protein range with the introduction of a new Peanut Butter flavour that will help retailers cater to the consumer demand for protein as a nutrient that can support everyday wellbeing. Quaker Protein Peanut Butter will debut with an exciting new taste-led visual identity, which will also be implemented across the wider Protein range.

Historically, protein products were synonymous with gym-goers and athletes hitting their protein goals. With nearly half of Gen-Z prioritising taking care of their physical health, consumers have increasingly recognised that protein plays a vital role in supporting their overall health and wellbeing. Consequently, high protein has become a more mainstream wellbeing need and as a key player in the growing Protein Porridge segment, Quaker is bridging the gap between performance nutrition and everyday vitality with its new Peanut Butter flavour.


Taste is the primary driver of brand choice within breakfast cereals, and peanut butter already serves as a popular accompaniment to meals like porridge for consumers looking for high protein breakfast options. The launch of Quaker Protein Peanut Butter will not only attract younger consumers to the market, but also leverage the familiarity of the flavour pairing and help shoppers increase their protein consumption in one easy step.

UK0439 Quaker 2

“Protein porridge is undergoing a huge perception change. Having become more mainstream, it’s no longer just for shoppers looking to improve their athletic performance – protein porridge is for the everyday consumer who wants to support their overall health and wellbeing,” said Divesh Parmar, Quaker UK General Manager at PepsiCo. “As the number one brand within Hot Cereals, we’re in a strong position to add more excitement to the segment and support shoppers in leading active lifestyles through our NPD.”

Alongside the NPD, Quaker’s Protein range will also debut a new look, set to capture shoppers’ attention with modernised block colours and a bold new spoon motif, showing off the delicious ways to make and eat Quaker protein porridge.

Parmar continued: “Our new pack design will also help us recruit Gen-Z and Millennial consumers, focusing more on the taste credentials of our range to stand-out on shelves. As well as the taste-led design, our new pack emphasises the health credentials that consumers are looking for such as ‘high in protein’, ‘100 per cent wholegrain’ and ‘natural energy release’. We’re confident that the revamp of our Quaker Protein range will bring incremental growth into the category and resonate with the intended Gen-Z and Millennial audience to support their lifestyle goals.”

Quaker Protein Peanut Butter will be available in sachets (8x per carton) with an RRP of £3.50 per pack of sachets. The NPD will roll out across convenience channels from June. Quaker will support the launch of its Protein range restage and NPD with a marketing campaign, including online media, in-store shopper support and sampling in September.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less