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Quality Street axes last year's Collisions sharing bar

Quality Street Collisions
Pooja Shrivastava
By Pooja ShrivastavaDec 10, 2024
Pooja Shrivastava
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The much-hyped Quality Street Collisions sharing bar, which brought together the beloved flavours of The Purple One and the Green Triangle, has been officially discontinued.

The decision came to light after a disappointed shopper queried its absence on X (formerly Twitter), writing, “Has the Collisions bar been discontinued? I can’t find it anymore; it was my favourite chocolate bar of all time.”

Quality Street responded with confirmation, stating, “Unfortunately, it wasn’t as popular as others in the range, so it has been discontinued.”

Launched with significant fanfare last year, the Collisions bar was aimed at capitalising on the brand’s iconic flavours in a new format. However, despite initial excitement, it appears the product failed to resonate enough with consumers to secure its place on shelves.

Quality Street Collisions sharing bar, which was first introduced in August 2023, combined gooey caramel, creamy hazelnut and crunchy hazelnut pieces in three delicious layers.

“We’re sure that Quality Street fans will love the fact that two favourites have been brought together to make a triple-layered treat that’s perfect for gifting or sharing with family and friends,” Samantha Hirst, brand manager for Quality Street at Nestlé UK and Ireland, said at the time of the launch.

Meanwhile, supermarket Asda has slashed the price of Quality Street in its UK stores, just in time for the festive season. The supermarket is offering two 600g tubs of the popular chocolates for £9, which works out at £4.50 each.

A tub of Quality Street usually costs £6, giving shoppers a saving of £1.50. Asda has extended the offer to also include Cadbury Roses, Cadbury Heroes, Celebrations and Swizzels so customers can mix and match.

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