Meat-free pioneer, Quorn Foods, will be targeting record Back to School growth with a huge multi-channel marketing push, including a brand new TV ad, on screens from 23rd August.
The campaign, which is set to reach over 22m shoppers, will continue throughout September and October with Quorn Nuggets as the hero SKU. The campaign focuses on ‘taste-imonials’, in-store activation, targeted social media and experiential activity to drive sales and increase brand awareness.
“The UK’s No.1 nugget in the meat free category and 'Netmums recommended' product is a firm favourite in shopping baskets already,” says Gill Riley, Marketing Director at Quorn Foods UK.
“We know great tasting food is key to encouraging people to try meat-free and we believe we have the best tasting meat-free nuggets on the market. Our Crispy Nuggets have always been a shopper favourite, having been purchased more than 1.4m times over the past year. Plus, our brand new Quorn Roarsomes product, the biggest frozen NPD launch of the year, has delivered over half a million pounds in value sales just three months after launching.”
The brand’s 30” TV spot will be on screens for from the end of August and involves a Venus Fly Trap, a muscleman eating a Quorn Burger and, the latest addition for Back to School, a cave woman toasting Quorn Nuggets over a roaring fire.
As well as being low in saturated fat and a source of fibre and protein, Quorn Nuggets’ Carbon Footprint is at least 29 per cent lower than its meat equivalent.
This latest activity forms part of Quorn’s Helping the Planet One Bite at a Time campaign, which aims to showcase tasty meat-free swaps everyone can easily make using Quorn. This also drives the company’s wider ambition to become a net positive business by 2030 and, in that year, serve eight billion meals – the equivalent of one for every person on the planet.
First launched in January, the new ad campaign helped gain Quorn third spot for brands which have made the most positive impact in the minds of UK consumers, in March this year.
PACK FORMATS & RRPs:
All retail prices are at the sole discretion of the retailer.
Quorn Crispy Nuggets 300g RRP £2.20
Quorn Crispy Nuggets 476g RRP £3.25
Quorn ROARSOMES 240g RRP £2.20
