Skip to content
Search
AI Powered
Latest Stories

QUORN kicks off 2022 with tasty new TV campaign

QUORN kicks off 2022 with tasty new TV campaign

Meat-free brand Quorn is kicking off 2022 with a new TV campaign encouraging carnivores to swap out meat for Quorn this January.

The new Tasty Resolutions creative, part of the brand’s Helping the Planet One Bite at a Time campaign launched on 27th December and runs until the end of February 2022 across TV, BVOD, online and social.


The new campaign will hit national TV screens, reaching millions of viewers, and will be shown during popular shows including Coronation Street, The Masked Singer, First Dates, Harry Potter 20th Anniversary: Return to Hogwarts, Googlebox and Friends.

“January is the biggest month for new consumers coming into the meat free category,” says Gill Riley, Marketing Director at Quorn Foods UK.

“Research in January 2021 highlighted that 90 per cent of those that came into the meat-free category during Veganuary, did so for health reasons. Add to that, the research showing 53 per cent of New Year’s resolutions are to live more healthily, but nearly a quarter of them are never fulfilled, and it highlights a big opportunity to show that Quorn can be the perfect way to kick start a healthier year both for ourselves and the planet.”

A loveable, meat-loving wrestler dad brings the Tasty Resolutions concept to life. The dad, who like a quarter of Brits normally can’t keep to any resolutions – his include no more feigning injuries and less shirt ripping when at home with the family. This year, he bucks the trend and wins at his resolution to eat more healthily, with a switch to nutritious and delicious Quorn proving that tasty resolutions are easy to keep.

Three of Quorn’s best-selling products hero in the advert. Quorn Sausages, Mince and Pieces are high in protein, low in saturated fat and a source of fibre and all appear in the top 10 best-selling frozen SKUs in meat-free.

Gill adds: “Quorn’s Tasty Resolutions campaign has been developed to show that swapping to meat free can be an easy swap we can all make, even meat lovers. Why? Because, unlike most healthy behaviours, eating Quorn isn’t a compromise, it is delicious and nutritious.”

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
Tilda tin

Tilda unveils limited-edition tin

Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.

The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove, Cotswolds Distillery Launch Limited Edition Whisky

Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.

This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.

Keep ReadingShow less
Häagen-Dazs' unveils limited edition festive flavours

Häagen-Dazs' unveils limited edition festive flavours

Häagen-Dazs ice cream has unveiled its latest Limited Edition Festive Collection, designed to cater to shoppers looking for the perfect, seasonal treat. The collection is launching in grocery throughout October, helping retailers tap into the "big night in" occasion, which is expected to ramp up across the month with longer evenings and increased at-home entertaining.

The range features two indulgent SKUs: the return of fan-favourite Red Velvet Cheesecake, and new Mint Chocolate, a luxurious version of a much-loved classic. The collection is well positioned to meet demand for familiar tastes: two thirds of UK adults say they look for high-quality ice cream in well-known and classic flavours , with nostalgic and premium ice cream driving category growth.

Keep ReadingShow less