Meat-free Quorn brand is set to drive a summer of snacking with a brand new multi-million pound campaign, running across TV, VOD, online video, social media and shopper marketing. With over £4m investment, the campaign will run from 25 May to 7 July. The new advert creative sees everyone’s favourite pig, Perry T Pigg, return with his puppet pals, showing a new audience of meat eaters just how delicious Quorn Snacks are.
“This is the biggest campaign of its kind for the chilled meat free category, in terms of touch points and investment," said Gill Riley, Consumer Director at Quorn Foods. "We’re confident this campaign will bring new shoppers in and strengthen connections with potential and existing Quorn consumers.
“Quorn is the No. 1 brand in meat free snacks where we are outperforming the category itself , and we’re on a mission to drive even more growth in this key recruitment sector.”
As of April, shoppers can now buy two different pack sizes of their favourite Quorn Cocktail Sausages and Picnic Eggs. Both are available in 140g and 240g packs.
Quorn has also recently developed an even tastier recipe for its much loved Cocktail Sausages. The new Sausages are still high in protein, low in saturated fat and a great source of fibre. In consumer trials, the new recipe received outstanding feedback, with purchase intent of more than 80 per cent.
“We know that our products are the top choice for many shoppers already, and the new pack sizes will act as an ideal entry point for new shoppers.
“We’ll be engaging and attracting shoppers throughout summer with this brand new advert and a huge plan of impactful through the line activity, which will see some fun, creative in-store activation. You’ll even be able to catch Perry himself at the fixture! We’re advising retailers to stock up on the Quorn snacking range to grab hold of this peak summer sales opportunity.”
Pack sizes: 140g RRP £1.95, 240g RRP £2.95.
