Meat free brand Quorn has launched its summer marketing campaign that will see the return of its Swedish style meatballs.
“Our Quorn Swedish style meatballs were removed last year and since then consumers have been eagerly demanding their return,” commented Phil Watson, commercial director at Quorn Foods UK.
Quorn Swedish Style Balls 300g (RRP: £2.20) will be back on shelves from this week.
“We’re confident the move will add incremental sales to the category. Balls are the fastest growing type of ingredient in a sector worth £57 million and growing at 15 per cent year on year, presenting an opportunity for retailers to grow sales even further,” Watson added.
The summer campaign, which comes hot on the heels of Quorn’s partnership with Liverpool FC, will see a six-week TV advertising activityfor one of Quorn’s best-selling frozen products, Quorn Crispy Nuggets.
“As children return to school and busy family life resumes, we’ll be back on TV from 27 August and throughout September with our new advert that highlights just how easy Quorn makes it for families to enjoy delicious family favourite meals that are healthy for them, their families, and our planet,” Watson said.
The advert forms part of the brand’s ‘Step in the Right Direction’ campaign, which will benefit from a £5 million investment to the end of 2020.
Quorn Crispy Nuggets, worth almost £14 million, has been growing +48.7 per cent year on year.
“We’re seeing an extraordinary move towards meat reduction and sustainable nutrition with more than 11.9 million households buying into meat free,” Watson said.
“As a £202 million brand, bringing new shoppers into the category all the time, Quorn can help retailers meet the needs of those consumers who are becoming increasingly mindful of the need for more sustainable diets, with 60 per cent aware that reduced meat consumption is beneficial for the environment.”
