Skip to content
Search
AI Powered
Latest Stories

Radnor Hills visits House of Lords to support anti-bullying campaign

Radnor Hills visits House of Lords to support anti-bullying campaign
Radnor's Kali Secker and Chris Butler with Laura Taylor (in the middle) of Park Road Academy Primary School

Soft drinks manufacturer Radnor Hills has visited the House of Lords to support Anti-Bullying Week 2023 and to discuss the need for better anti-bullying practice.

Anti-Bullying Week, co-ordinated annually by the Anti-Bullying Alliance, kicked off with Odd Socks Day on November 13.


The event in the House of Lords included speeches from some special guest speakers including a number of young Anti-Bullying Alliance members, Dame Rachel de Souza, the Children’s Commissioner for England, and CBeebies presenter Andy Day.

The minister for children and families, David Johnston, presented via video link and a number of MPs and peers also took part.

Radnor Hills marketing manager Chris Butler and Kali Secker, marketing executive, brand partnerships and social, were invited to the event.

It is the third successive year that Radnor has teamed up with the Anti-Bullying Alliance, which is committed to reducing bullying and creating safe environments for children and young people. The theme for this year’s event is ‘Make A Noise About Bullying’ which came about following consultation with teachers and pupils by the Anti-Bullying Alliance.

Bullying remains a prevalent issue that affects students of all ages and backgrounds, hindering their well-being and educational experience.

Radnors Kali Secker with Martha Evans the director of the Anti Bullying AllianceRadnor's Kali Secker with Martha Evans the director of the Anti-Bullying Alliance

Chris Butler of Radnor Hills, which is based in Knighton, Powys, said: “As the UK’s number one approved brand in schools, we feel a deep responsibility to contribute positively to the wellbeing of students. We have worked with the charity for a number of years to help raise awareness of bullying and to positively impact the lives of those affected - and we’re proud to be one of their official partners.

“In the House of Lords, we heard a number of inspiring speeches about bullying and the effects it can have on children from as young as five years old.

“We also presented the winners of the annual Anti-Bullying Week School Staff Award, which we sponsor and which recognises those people who go beyond the call of duty to support children with issues such as bullying, family life, relationships and health, with their well-deserved prizes.

“The winners, teacher of music Josh Hampson from Frome College in Somerset and deputy head Laura Taylor from Park Road Academy Primary School in Altrincham, also received a year’s supply of Radnor products and an overnight stay at Celtic Manor.

“As part of our collaboration, we’re making a donation to The Anti-Bullying Alliance for every pack of Radnor Fizz, the UK’s leading School Compliant drinks brand, sold in November.”

ABARADNOR PR 2

Martha Evans, director of the Anti-Bullying Alliance, said: "Radnor Fam has been an invaluable partner to the Anti-Bullying Alliance for the past three years, and this year marks an extraordinary collaboration.

“With our logo proudly displayed on their products, their enthusiastic fundraising, and dedicated efforts to share our anti-bullying message, Radnor Fam exemplifies a true commitment to our cause.

“Their team's passion to understand the profound challenges children face due to childhood bullying is both inspiring and heartening. We eagerly anticipate the continued success of our partnership, working together to empower children and adults to 'sip with purpose' and foster a world free from childhood bullying.”

Anti-Bullying Week reaches over 8 million children in the UK.

More for you

OREO partners with upcoming A MINECRAFT MOVIE for fun and prizes

OREO partners with upcoming A MINECRAFT MOVIE for fun and prizes

OREO is launching a one-of-a-kind partnership with the hotly anticipated A MINECRAFT MOVIE, in cinemas April 4.

The cookie brand has come together with the movie, set in a world where creativity is essential to one’s survival, to encourage fans to taste, play, win – serving up OREO’s most playful snacking experience to date, with money-can’t-buy prizes on offer.

Keep ReadingShow less
Feeling good shouldn’t be flavourless: new Fibre One campaign launches

Feeling good shouldn’t be flavourless: new Fibre One campaign launches

Weight wellness snack brand, Fibre One, has started the new year with a bang with its latest campaign and brand visual overhaul, “Your Treat Should Treat You Better”.

Fronted by the pleasure-full (but still 90 calories) indulgence of Fibre One’s Chocolate Fudge Brownies, the new campaign tells shoppers that, when temptation strikes, they can treat themselves without compromise. With bold, illustrated imagery and impactful messaging, it empowers consumers to find their main character energy, backed by the ethos: life’s too short for flavourless sacrifices and bland snacks.

Keep ReadingShow less
Walkers on-pack lunch promo returns: ‘Win Lunch Every Day for a Year’

Walkers on-pack lunch promo returns: ‘Win Lunch Every Day for a Year’

Walkers is bringing back its popular lunch campaign for the fifth year running with an on-pack promotion for shoppers to get their teeth into. Running from 20 January to 30 March, the promotion will be across Walkers Core, Walkers 45 per cent Less Salt and Walkers Baked ranges, as part of its commitment to make lunchtime even more enjoyable. The chance to win one of 121 daily prizes every day* spans across 45g grab bags, 32.5g standard packs, 70g PMPs, 6 pack SMP and 20 pack D2C - so whether shoppers are stocking up in advance, or grabbing a meal deal to go, they can take advantage of this tasty opportunity.

Sandwiches remain the top pick for lunchtime, with 50 per cent of people sticking to the same sandwich every day. A synonymous pairing, this promotion offers an even stronger incentive for shoppers to choose Walkers as their lunchtime accompaniment. With a total of 8,470 prizes throughout the promotional period up for grabs, there is plenty to play for, including a chance to win free lunch every day for a year. By stocking Walkers crisps, retailers can encourage shoppers to increase basket spend and drive repeat purchases as they return to try their luck at winning.

Keep ReadingShow less
Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.

This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.

Keep ReadingShow less
Leerdammer launches ‘Deliciously Different’ TV ad

Leerdammer launches ‘Deliciously Different’ TV ad

Natural cheese slice brand Leerdammer will launch its new “Incognito” TV advertising campaign on 20 January – aiming to drive memorability with consumers by tapping into the brand’s “Deliciously Different” positioning and comedic tone of voice.

Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

Keep ReadingShow less