Radnor Splash launches PMP for convenience retailers

Flavoured water brand Radnor Splash is introducing a new range of price-marked packs in April to expand its presence in the convenience sector.

Radnor Splash will be available in 12x500ml sports cap formats for wholesalers and convenience stores in the new 85p PMP bottle. Flavours include Lemon & Lime, Strawberry and Apple & Raspberry.

The brand is the hugely successful flavoured water range from soft drinks company Radnor Hills.

It has been a family favourite in UK households for over 20 years, the drinks are completely sugar-free and a blend of pure spring water and all natural fruity flavours. Radnor Splash brand sells at the rate of two units every second. Its bottles are 100% recyclable and made from 30% recycled plastic.

Simon Knight, Managing Director of Radnor Hills, said, “The cost-of-living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven.

“We’re seeing soft drinks dominating when it comes to pulling in shoppers at Symbols and Independents, driving a massive third of all foot traffic.

“It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers.”

“As a trusted, high-quality and great tasting flavoured water brand, it gives us a big point of difference and it allows our customers, who are looking for value, taste and healthy soft drinks, to easily see the price and the great value that Radnor Splash offers.

“Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.”

Radnor Splash is seeing record growth at +41 per cent year on year value growth and +31 per cent unit growth.

Independent and family-owned, Radnor is one of the UK’s leading soft drinks manufacturers and produces over 400 million still, sparkling and flavoured water drinks every year.

Its brands include a full range of Radnor spring water, Heartsease Farm, Radnor Splash, and their market-leading range of school-approved children’s drinks, Radnor Fizz & Fruits.

All of Radnor’s products are fully recyclable - its plastic bottles are 100 per cent recyclable and are also made up of 30 per cent recycled material, its cartons are straw free, and all aluminium cans are infinitely recyclable and sourced only 59 miles from its farm in the heart of the Welsh countryside.