RealFoods Organico unveils new brand identity and range additions

RealFoods Organico has announced a brand refresh, with a ‘deliciously fresh, informal yet stylish’ packaging reboot, which reaffirms the business’s unwavering commitment to the Joy of Real Food!

RealFoods, which takes immense pride in its capacity to source inspiring foods from meticulous artisanal suppliers, has also unveiled an array of enticing additions: moreish giant crackers, a sublime balsamic glaze, an anchovy-free puttanesca sauce, a vegan Bolognese sauce, a cherry red and a yellow passata and a far-reaching eight-strong portfolio of pasta encompassing every imaginable variety of pasta, from riccioli, girelle and conchiglie through to penne, strozzapreti and orecchiette.

“At the very heart of our story is a steely resolve to curate amazing yet convenient products that are also good to the planet. Unfortunately, whilst large swathes of the world are enjoying record organic sales, here in the UK the organic debate has stalled, allowing ‘halfway house’ movements like regenerative farming to find their voice,” Charles Redfern, RealFoods founder, commented.

“By simplifying our ‘great food appreciation’ messaging whilst reaffirming our sustainable pledges, we seek to re-legitimise the potential for a pro-active UK organic food movement. At the same time, we recognise that in the kitchen and at the dining room table, many consumers don’t want to be bludgeoned by ethical concerns; they simply want to appreciate the joy of real foods.”

Today with 57 per cent of all calories consumed coming from ultra-processed foods, there’s a growing appreciation that junk food consumption needs to be reversed. RealFoods noted that the latest batch of organic data highlights an impressive growth in organic kitchen cupboard essentials (pasta sauces, beans, pulses, olives, sun-dried tomatoes, dry pastas) amongst younger demographics, who having faced the uncertainties of Covid are now fully committed to healthier living regimes that don’t short-change their taste buds.