Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Red Bull launches refreshing new watermelon taste summer edition in the UK

Andy Marino
By Andy MarinoJul 06, 2020
Andy Marino
See Full Bio

The new Red Bull Summer Edition will launch on 6th July for a limited time only.

London, UK (July 2020) – Red Bull has unveiled the latest in its Editions series with the launch of the 2020 Red Bull Summer Edition in a delicious watermelon taste.

Delivering a refreshing take on the taste of the classic Red Bull Energy Drink, Red Bull Summer Edition offers an initial bright profile which then blooms into a refreshing watermelon finish. With the average soft drink buyer purchasing more than five flavour variants across the last 12 months, and 41 per cent of Energy Drink users saying they would try an exotic/tropical fruit flavour, Red Bull Summer Edition is a must-stock for retailers.

Red Bull Summer Edition can be served on ice or on its own and is the perfect drink to accompany any social occasion. It will begin hitting shelves just in time for the peak summer season, and will be available for a limited time only beginning 6th July.

Supported by 360 in-store marketing investment, the new Red Bull Summer Edition is available in 250 ml red cans for purchase from early July at various locations across the UK and aims to contribute to overall category growth.

The new Red Bull Edition is set to drive overall category growth and revive the growth of flavours in the Sports & Energy Category. Insight shows that flavours are incremental in encouraging new users, with 10 per cent of new shoppers purchasing an Edition. Being a top performing Red Bull flavour globally, Red Bull Summer Edition is set to land well with new shoppers whilst exciting existing shoppers, with its initial bright profile and stand out red can drawing shelf attention.

Red Bull Summer Edition 250ml PMC – £1.35 per can – available from 6th July 2020

energy drinksred bull

Related News

More for you

A woman enters the Selfridges department store

A woman enters the Selfridges department store on December 13, 2024 in London, England

Photo by Leon Neal/Getty Images

Retail faces mixed fortunes in 2025 amid cost pressures, AI opportunities, and high street revival


The UK retail sector is bracing for a challenging but opportunity-filled 2025, according to Jacqui Baker, head of retail at RSM UK. While the industry grapples with rising costs and heightened crime, advancements in artificial intelligence and a revival of the high street offer potential pathways to growth, she said.

Keep ReadingShow less
unsafe soft drinks seized in Southend

Unsafe soft drinks seized in Southend

Photo: Southend-on-Sea City Council

1,100 unsafe soft drinks seized in Southend safety crackdown

Southend-on-Sea City Council officials have secured food condemnation orders from Chelmsford Magistrates Court, resulting in the seizure and destruction of 1,100 unauthorised soft drinks.

The condemned drinks, including Mountain Dew, 7-UP, Mirinda, and G Fuel energy drinks, were found during routine inspections of food businesses across Southend by the council’s environmental health officers.

Keep ReadingShow less
Charity Super.Mkt at Brent Cross Shopping centre in north London

A customer browses clothes inside Charity Super.Mkt at Brent Cross Shopping centre in north London on, December 17, 2024

Photo by JUSTIN TALLIS/AFP via Getty Images

Brits kindle Christmas spirit with second-hand gifts

Bursting with customers one afternoon the week before Christmas, a second-hand charity shop in London's Marylebone High Street looked even busier than the upscale retailers surrounding it.

One man grabbed two puzzle sets and a giant plush toy as a present for friends, another picked out a notebook for his wife.

Keep ReadingShow less
Nothing is more important than your Mental Elf

Nothing is more important than your Mental Elf

Lancashire Mind’s 11th Mental Elf fun run was its biggest and best yet – a sell-out event with more than 400 people running and walking in aid of the mental charity, plus dozens more volunteering to make the day a huge success.

The winter sun shone on Worden Park in Leyland as families gathered for either a 5K course, a 2K run, or a Challenge Yours’Elf distance which saw many people running 10K with the usual running gear replaced with jazzy elf leggings, tinsel and Christmas hats.

Keep ReadingShow less
A woman walks past a window display promoting an ongoing sale

A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.

Photo by Leon Neal/Getty Images

Retail sales disappoint before Christmas

UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.

Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.

Keep ReadingShow less