Skip to content
Search
AI Powered
Latest Stories

Regulator calls out Cadbury promotion

Allegations of child labour
A photo illustration of a large bar of Cadbury's chocolate (Bruno Vincent/Getty Images/File Photo)
Getty Images

The Advertising Standards Authority (ASA) has upheld a complaint against a promotion for Cadbury that offered consumers the opportunity to design their own chocolate bar.

While the terms and condition stated that the entries would be judged by an independent promotional verification service and a separate expert panel of judges, including one independent judge, the brand has not provided the names of judges on the panel to the complainant.


Mondelez UK said they had been unable to obtain consent to share the internal judges’ personal information due to staff absence at the time of the complainant’s request. But it noted that the job titles of the internal judges has been shared, which they believed adequately showed that those individuals were qualified to act as judges for the promotion.

The ASA however noted that Cadbury should have obtained consent from the internal judges to release their names before the promotion started.

The CAP Code requires an independent judge or a panel that included one independent member must be appointed in competitions where the selection of a winning entry was open to subjective interpretation and the full names of those appointed to judge the competition should be made available on request.

“We considered that because Cadbury had not taken steps before the promotion had started, including setting up the necessary GDPR mechanism, in order to comply with the requirement to release the name of the competition judges on request, the promotion had breached the Code,” the regulator said in the ruling.

Mondelez UK has been told that they must be able to provide the full names of the judges on request in similar competitions in future.

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less