Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Reign Total Body Fuel is official energy drink of England Rugby League

Reign Total Body Fuel is official energy drink of England Rugby League
Andy Marino
By Andy MarinoAug 10, 2022
Andy Marino
See Full Bio

Reign Total Body Fuel is an official partner of the England Rugby League which includes the men’s, women’s and wheelchair teams.

To mark the occasion Reign is giving consumers the chance to win tickets to watch England play in the Rugby League World Cup and to meet some of the players. This will be supported by Reign’s #ReadytoReign campaign which will also showcase player stories, promote the competition and will be amplified across digital media. Competition can be entered here and comes to a close on 30 August.

Exclusive Tickets for Convenience Retailers

Reign is also giving convenience retailers the opportunity to win tickets to the Rugby League World Cup. Retailers have until 30 September 2022 to enter via www.SalesSupercharged.co.uk, for the chance to win a pair of tickets to cheer on the England men’s team and take on Greece in Sheffield on 29 October.

Retailers can also win an exclusive Reign sports kit bundle, which includes a Reign gym bag, fabric resistance bands, gym mat, foam rollers, branded massage gun, Reign sweat towel and a case of Reign Total Body Fuel. Winners will be notified by 10 October 2022.

This competition comes after another great year for the brand, worth £8m and up 23.6 per cent, meaning Reign Total Body Fuel is the number-one performance energy drink brand in GB. This campaign is the biggest yet from brand which aims to get the nation #ReadytoReign for the Rugby League World Cup and boost retailer sales in store.

england rugby leaguereign total body fuel

Related News

Food and drink giants under pressure to act on public health
Editorial

Food and drink giants under pressure to act on public health

Freight crime cost over £680 million
Industry News

Freight crime cost over £680 million

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less