Skip to content
Search
AI Powered
Latest Stories

Reign Total Body Fuel: new flavour plus exclusive promo

Reign Total Body Fuel: new flavour plus exclusive promo

Coca-Cola Europacific Partners (CCEP) has unveiled the latest flavour variant and promotion for Reign Total Body Fuel, with the launch of Reign Mang-o-Matic, and the chance for shoppers to "Train with Reign" in Ibiza.

Available now, the new variant and promotion, have been designed to fuel continued momentum behind the brand which is the no.1 performance energy drink in GB and enjoying 9.5 per cent growth and tap into the continued popularity of sugar-free, HFSS-compliant functional energy drinks.


Reign Mang-o-Matic

Reign Mang-o-Matic has a tropical flavour profile that combines sweet citrus and floral mango. Like the rest of the range, it contains 200mg of naturally-sourced caffeine, a recipe enriched with branched-chain amino acids (BCAAs), and Vitamins B3, B6 and B12, which may contribute to the reduction of tiredness and fatigue to a normal energy-yielding metabolism.

Reign Mang-o-Matic comes in 500ml plain packs and Convenience retailers can request POS materials via My.CCEP.com to help bring the launch to life in-store.

“Reign Total Body Fuel has led the way in the burgeoning functional energy drinks space, accounting for more than half of the value of this subsector (62 per cent), firmly cementing its no.1 performance energy drink status in GB," said Pippa Collins, Associate Director Commercial Development at CCEP GB.

“Our Reign launches in 2022 – Peach Fizz and Orange Dreamsicle – clocked up almost £2.8m of sales within nine months of launch and we know mango is a popular flavour, in fact Monster Juiced Mango Loco is our No.1 selling variant within our Juiced range and Monster Ultra Fiesta Mango is our no.2 selling variant within our zero sugar Ultra range so we’re sure this new launch will be in high demand.

“We're encouraging retailers to get behind the launch and new promotion, so that together we can bring even more flavour variety and excitement to the energy fixture and unlock continued growth.”

Train with Reign promotion

Reign is also offering its brand fans the chance to win an exclusive money-can’t-buy workout experience with a new promotion – "Train with Reign".

The lucky winner will enjoy a four-day retreat with action packed Reign workouts in Ibiza, with villa accommodation, flights, transfer, and exclusive hospitality perks.

Retailers who want to drive excitement in-store with high-impact POS materials should visit and request kits from My.CCEP.com. Consumers have until 30 April to enter online.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less