Tobacco accessories specialist Republic Technologies (UK) Ltd. has introduced a new countertop display unit, enabling retailers to increase visibility and drive sales of the UK’s fastest growing mainstream paper brand, OCB.
The units, which hold 10 booklets each of the three OCB Slim & Tips variants - OCB Virgin, OCB Premium and OCB Organic Hemp - are being rolled out now to selected convenience stores in England and will be available on a limited basis initially.
“Demand for our OCB products is such that it is currently the fastest-growing mainstream paper brand in the UK market. We are also seeing increased shopper interest in premium paper & tips format, with the sub-category growing at +66 per cent YoY, so now is the ideal time for retailers to build their ranges and boost visibility to see an uplift in profits,” said Gavin Anderson, Head of Sales at Republic Technologies (UK) Ltd.
Currently, approximately three quarters of all tobacco accessories’ sales are in the convenience channel, highlighting the opportunity for convenience retailers to drive sales.
The OCB countertop unit is eye-catching but compact, measuring only 130mm (w) x 140mm (h) x 135mm (d), enabling retailers to manage display space effectively.
For information on ordering an OCB CDU, please call 01494 492230, email enquiries@republictechnologies.co.uk or follow the trade Twitter feed @RTUKtrade.
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