Tobacco accessories specialist Republic Technologies (UK) Ltd is set to broaden the appeal of its best-selling Swan filters range with the launch of Just Paper – an environmentally friendly range of 100 per cent plastic free filter tips, available now.
The Just Paper range features a ‘flip-a-tip’ design which dispenses loose extra slim filters, without the use of plastic rods. Each box contains 120 filters, with 10 boxes per outer, with an RRP of £1.45 per consumer unit.
In a first for the £390 million UK tobacco accessories market*1, innovative Just Paper filters provide consumers with an experience that is very similar to traditional cellulose acetate filters, but with a much lower environmental impact.
Gavin Anderson, Sales and Marketing Director at Republic Technologies (UK) Ltd, says: “The Just Paper range represents a breakthrough in the development of filter tips with a significantly reduced impact on the environment.
“We know that there’s more to do on this journey, but innovation of this kind is a major step for the brand and category. We’re confident that it will attract new shoppers to Swan, strengthening its position as the brand of choice for retailers and roll-your-own shoppers.”
