Skip to content
Search
AI Powered
Latest Stories

Retail spend to reach '£176.5m' during England's Euro 2024 Ro16 match

Retail spend to reach '£176.5m' during England's Euro 2024 Ro16 match
iStock image

Retail and hospitality sales are predicted to reach £386.9 million during the UEFA Euro 2024 Round of 16, kicking off on Saturday (29), a new report reveals, adding that retail spend is set to outweigh spending in hospitality as most Brits will be watching the match from home.

The Men’s UEFA Euro 2024 Spending Report by VoucherCodes.co.uk, forecasts that 21 million supporters around the UK will tune into the first knockout round of the tournament, either from home, at a bar, local pub, restaurant, or by attending a game in Germany.


Of the total viewers, 17.2m (82 per cent) are set to watch from the comfort of their own homes, and as a result, retail spend is set to outweigh spending in hospitality venues. Throughout the Round of 16, retailers can expect to see 10 million shoppers through their doors and online, generating a predicted £293.5m in sales.

Following in the footsteps of the group stage, retail spending on food and drink is set to reach £176.5m, as fans look to stock their fridges ahead of the next stage of the competition.

Electricals (£57.1m), sportswear (£21.1m), merch (£11.5m), garden cooking items (£11.4m), garden furniture (£7.7m), decorations (£5.7m) and other home-related items (£2.6m) are also expected to contribute to overall retail revenue.

Total Retail Spend During Round-Of-16 By Item Category

Category Of ItemRetail Spend £m
Food & Drink£176.5m
Electricals£57.1m
Sportswear£21.1m
Merch£11.5m
Garden Cooking (e.g. BBQ’s, Pizza Ovens)£11.4m
Garden Furniture (e.g. Outdoor Chairs & Tables)£7.7m
Decorations£5.7m
Other Home-Related Items (e.g. Indoor Chairs & Sofas)£2.6m
TOTAL£293.5m

Despite most fans set to watch from home, the hospitality sector is still set to welcome sales of £93.4m as 9.1m consumers head to their local pub, bar or restaurant. Breaking this down further, UK hospitality venues are expected to make £61.9m from drinks sales and £39.8m from food sales.

Three Lions fans are also set to consume a whopping 7.3m pints for England’s big match on Sunday alone, as over half a million (600k) cheer the team on from a fan zone.

Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk commented, “Despite more favourable kick-off times than recent tournaments, many consumers are choosing to watch the tournament at home to save money. As a result, retailers can expect a busy period during this stage of the tournament as fans stock up on matchday essentials.

“With the weather hopefully getting better over the next few weeks, we expect to see a significant rise in BBQ watch parties, resulting in a spike in sales for garden furniture and cooking products. By placing these items front of focus, and offering competitive deals and discounts over the tournament, retailers can attract new customers and boost sales during the typically quieter summer months.”

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less